From Frenemies to Besties: Uniting Sales & Marketing

In this session, discover how to bridge the gap between your sales and marketing teams to drive success. Many MSPs struggle with the question: Is marketing more important, or is selling? Without a cohesive marketing plan that the sales team can easily follow, you risk staying in the “frenemy” zone. We’ll share proven tactics to align your teams, build a comprehensive digital program, and transform marketing wins into closed deals.

Key Takeaways:

1. Aligning Sales and Marketing: Learn how to create a unified strategy that ensures both teams work seamlessly together, enhancing overall effectiveness.
2. Building a Digital Program: Get insights into the tactics used to develop a complete digital marketing program that supports sales efforts and drives growth.
3. Turning Wins into Deals: Understand the steps to convert marketing successes into tangible sales, ensuring that your efforts lead to increased revenue.