{"id":15304,"date":"2026-07-19T09:17:14","date_gmt":"2026-07-19T13:17:14","guid":{"rendered":"https:\/\/itbd.net\/live\/?page_id=15304"},"modified":"2026-08-06T08:27:53","modified_gmt":"2026-08-06T12:27:53","slug":"the-c-suite-conversation-talking-business-instead-of-tech","status":"publish","type":"page","link":"https:\/\/itbd.net\/live\/the-c-suite-conversation-talking-business-instead-of-tech\/","title":{"rendered":"The C-Suite Conversation: Talking Business Instead of Tech"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15304\" class=\"elementor elementor-15304\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d43ff32 e-flex e-con-boxed e-con e-parent\" data-id=\"d43ff32\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30e8436 e-con-full fin-frame padding-reset panel-dark e-flex e-con e-child\" data-id=\"30e8436\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0662cd7 e-con-full e-flex e-con e-child\" data-id=\"0662cd7\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa2a99 elementor-widget elementor-widget-heading\" data-id=\"cfa2a99\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The C-Suite Conversation: Talking Business Instead of Tech<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d039a43 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d039a43\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The MSPs that win enterprise and mid-market clients are the ones that can walk into a CEO or CFO conversation and speak the language of business risk, operational efficiency, and competitive advantage \u2014 not features and uptime. Most MSP owners are technically credible but struggle to shift registers when the audience changes. This session gives owners the framework and language for having executive-level conversations that win and retain business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c58fb8 e-flex e-con-boxed e-con e-child\" data-id=\"4c58fb8\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e598ccc whitre elementor-widget elementor-widget-shortcode\" data-id=\"e598ccc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='rt-container-fluid rt-team-container rt-pos-r rt-team-container-15303' id='rt-team-container-2540924375'  data-layout='layout3' data-desktop-col='3'  data-tab-col='1'  data-mobile-col='1' data-sc-id='15303' data-popup-bg=''><div data-title='Loading ...' class='rt-row rt-content-loader layout3 ttp-even ttp-pre-loader'><div class=\"rt-col-md-4 rt-col-sm-12 rt-col-xs-12  even-grid-item rt-grid-item\" data-id=\"10942\"><div class=\"single-team-area\"><figure><a class=\"\" data-id=\"10942\" target=\"_self\" href=\"https:\/\/itbd.net\/live\/team\/chris-caprio\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/itbd.net\/live\/wp-content\/uploads\/2026\/03\/Chris-Caprip.png\" class=\"img-responsive rt-team-img\" alt=\"Chris Caprio\" \/><\/a><\/figure><div class=\"tlp-content\"><h3><span class=\"team-name\"><a class=\"\" data-id=\"10942\" target=\"_self\" title=\"Chris Caprio\" href=\"https:\/\/itbd.net\/live\/team\/chris-caprio\/\">Chris Caprio<\/a><\/span><\/h3><\/div><\/div><\/div><div class=\"rt-col-md-4 rt-col-sm-12 rt-col-xs-12  even-grid-item rt-grid-item\" data-id=\"14418\"><div class=\"single-team-area\"><figure><a class=\"\" data-id=\"14418\" target=\"_self\" href=\"https:\/\/itbd.net\/live\/team\/david-bennett\/\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/itbd.net\/live\/wp-content\/uploads\/2026\/07\/David-Bennett-web.webp\" class=\"img-responsive rt-team-img\" alt=\"David Bennett\" \/><\/a><\/figure><div class=\"tlp-content\"><h3><span class=\"team-name\"><a class=\"\" data-id=\"14418\" target=\"_self\" title=\"David Bennett\" href=\"https:\/\/itbd.net\/live\/team\/david-bennett\/\">David Bennett<\/a><\/span><\/h3><\/div><\/div><\/div><div class=\"rt-col-md-4 rt-col-sm-12 rt-col-xs-12  even-grid-item rt-grid-item\" data-id=\"14806\"><div class=\"single-team-area\"><figure><a class=\"\" data-id=\"14806\" target=\"_self\" href=\"https:\/\/itbd.net\/live\/team\/paul-nebb\/\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/itbd.net\/live\/wp-content\/uploads\/2026\/07\/Paul-Nebb.webp\" class=\"img-responsive rt-team-img\" alt=\"Paul Nebb\" \/><\/a><\/figure><div class=\"tlp-content\"><h3><span class=\"team-name\"><a class=\"\" data-id=\"14806\" target=\"_self\" title=\"Paul Nebb\" href=\"https:\/\/itbd.net\/live\/team\/paul-nebb\/\">Paul Nebb<\/a><\/span><\/h3><\/div><\/div><\/div><div class=\"rt-loading-overlay\"><\/div><div class=\"rt-loading rt-ball-clip-rotate\"><div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b55d04 elementor-widget elementor-widget-html\" data-id=\"9b55d04\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"corner-bl\"><\/div>\n<div class=\"corner-br\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The C-Suite Conversation: Talking Business Instead of Tech The MSPs that win enterprise and mid-market clients are the ones that can walk into a CEO or CFO conversation and speak the language of business risk, operational efficiency, and competitive advantage \u2014 not features and uptime. Most MSP owners are technically credible but struggle to shift [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16852,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15304","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The C-Suite Conversation: Talking Business Instead of Tech - Build IT Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbd.net\/live\/the-c-suite-conversation-talking-business-instead-of-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The C-Suite Conversation: Talking Business Instead of Tech - Build IT Live\" \/>\n<meta property=\"og:description\" content=\"The C-Suite Conversation: Talking Business Instead of Tech The MSPs that win enterprise and mid-market clients are the ones that can walk into a CEO or CFO conversation and speak the language of business risk, operational efficiency, and competitive advantage \u2014 not features and uptime. 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