{"id":15432,"date":"2026-07-20T03:48:38","date_gmt":"2026-07-20T07:48:38","guid":{"rendered":"https:\/\/itbd.net\/live\/?page_id=15432"},"modified":"2026-08-06T08:25:34","modified_gmt":"2026-08-06T12:25:34","slug":"pricing-for-profitability-stop-leaving-money-on-the-table","status":"publish","type":"page","link":"https:\/\/itbd.net\/live\/pricing-for-profitability-stop-leaving-money-on-the-table\/","title":{"rendered":"Pricing for Profitability: Stop Leaving Money on the Table"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15432\" class=\"elementor elementor-15432\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d43ff32 e-flex e-con-boxed e-con e-parent\" data-id=\"d43ff32\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30e8436 e-con-full fin-frame padding-reset panel-dark e-flex e-con e-child\" data-id=\"30e8436\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0662cd7 e-con-full e-flex e-con e-child\" data-id=\"0662cd7\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa2a99 elementor-widget elementor-widget-heading\" data-id=\"cfa2a99\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing for Profitability: Stop Leaving Money on the Table<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d039a43 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d039a43\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per-device and per-user pricing models were designed for a simpler IT environment and a different era of managed services. They commoditize your offering, create client incentives that work against you, and make it nearly impossible to price security and advanced services appropriately. This session covers the pricing models that work better, how to transition existing clients, and how to have the conversation without losing the relationship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c58fb8 e-flex e-con-boxed e-con e-child\" data-id=\"4c58fb8\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e598ccc whitre elementor-widget elementor-widget-shortcode\" data-id=\"e598ccc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='rt-container-fluid rt-team-container rt-pos-r rt-team-container-15431' id='rt-team-container-1961517654'  data-layout='layout3' data-desktop-col='2'  data-tab-col='1'  data-mobile-col='1' data-sc-id='15431' data-popup-bg=''><div data-title='Loading ...' class='rt-row rt-content-loader layout3 ttp-even ttp-pre-loader'><div class=\"rt-col-md-6 rt-col-sm-12 rt-col-xs-12  even-grid-item rt-grid-item\" data-id=\"15865\"><div class=\"single-team-area\"><figure><a class=\"\" data-id=\"15865\" target=\"_self\" href=\"https:\/\/itbd.net\/live\/team\/ketan-patel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/itbd.net\/live\/wp-content\/uploads\/2026\/07\/ketal-Patel.webp\" class=\"img-responsive rt-team-img\" alt=\"Ketan Patel\" \/><\/a><\/figure><div class=\"tlp-content\"><h3><span class=\"team-name\"><a class=\"\" data-id=\"15865\" target=\"_self\" title=\"Ketan Patel\" href=\"https:\/\/itbd.net\/live\/team\/ketan-patel\/\">Ketan Patel<\/a><\/span><\/h3><\/div><\/div><\/div><div class=\"rt-col-md-6 rt-col-sm-12 rt-col-xs-12  even-grid-item rt-grid-item\" data-id=\"14805\"><div class=\"single-team-area\"><figure><a class=\"\" data-id=\"14805\" target=\"_self\" href=\"https:\/\/itbd.net\/live\/team\/scott-bliss\/\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/itbd.net\/live\/wp-content\/uploads\/2026\/07\/Scott-Bliss.webp\" class=\"img-responsive rt-team-img\" alt=\"Scott Bliss\" \/><\/a><\/figure><div class=\"tlp-content\"><h3><span class=\"team-name\"><a class=\"\" data-id=\"14805\" target=\"_self\" title=\"Scott Bliss\" href=\"https:\/\/itbd.net\/live\/team\/scott-bliss\/\">Scott Bliss<\/a><\/span><\/h3><\/div><\/div><\/div><div class=\"rt-loading-overlay\"><\/div><div class=\"rt-loading rt-ball-clip-rotate\"><div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b55d04 elementor-widget elementor-widget-html\" data-id=\"9b55d04\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"corner-bl\"><\/div>\n<div class=\"corner-br\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pricing for Profitability: Stop Leaving Money on the Table Per-device and per-user pricing models were designed for a simpler IT environment and a different era of managed services. They commoditize your offering, create client incentives that work against you, and make it nearly impossible to price security and advanced services appropriately. This session covers the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16852,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15432","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing for Profitability: Stop Leaving Money on the Table - Build IT Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbd.net\/live\/pricing-for-profitability-stop-leaving-money-on-the-table\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing for Profitability: Stop Leaving Money on the Table - Build IT Live\" \/>\n<meta property=\"og:description\" content=\"Pricing for Profitability: Stop Leaving Money on the Table Per-device and per-user pricing models were designed for a simpler IT environment and a different era of managed services. They commoditize your offering, create client incentives that work against you, and make it nearly impossible to price security and advanced services appropriately. 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