{"id":10044,"date":"2025-08-04T22:06:03","date_gmt":"2025-08-04T22:06:03","guid":{"rendered":"https:\/\/itbd.net\/live\/?p=10044"},"modified":"2025-08-04T22:33:50","modified_gmt":"2025-08-04T22:33:50","slug":"msp-leadership-in-ai-world-lessons-from-day-1-at-build-it-live-2025","status":"publish","type":"post","link":"https:\/\/itbd.net\/live\/msp-leadership-in-ai-world-lessons-from-day-1-at-build-it-live-2025\/","title":{"rendered":"MSP Leadership in AI World: Lessons from Day 1 at Build IT LIVE 2025"},"content":{"rendered":"<p><span data-contrast=\"auto\">Build IT LIVE 2025 opened with energy, clarity, and a very loud message for the MSP world: the next wave of growth won\u2019t be won by those who chase trends. It\u2019ll be won by those who lead better, think bigger, and move faster, with the right people beside them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Set against the backdrop of the NYC Metro skyline at the Hyatt on the Hudson, Day 1 brought together MSP leaders from across the country for three days of strategy, innovation, and no-vague conversations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From transformative keynotes to tactical panels, Day 1 gave attendees a playbook not just for better service delivery, but for smarter leadership, sustainable growth, and real team-driven innovation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s what stood out and what every MSP leader should be thinking about now.<\/span><\/p>\n<h2><strong><span class=\"TextRun SCXW154561554 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154561554 BCX0\" data-ccp-parastyle=\"heading 2\">Leadership <\/span><span class=\"NormalTextRun SCXW154561554 BCX0\" data-ccp-parastyle=\"heading 2\">isn\u2019t<\/span><span class=\"NormalTextRun SCXW154561554 BCX0\" data-ccp-parastyle=\"heading 2\"> something <\/span><span class=\"NormalTextRun SCXW154561554 BCX0\" data-ccp-parastyle=\"heading 2\">you wing. <\/span><span class=\"NormalTextRun SCXW154561554 BCX0\" data-ccp-parastyle=\"heading 2\">It\u2019s<\/span><span class=\"NormalTextRun SCXW154561554 BCX0\" data-ccp-parastyle=\"heading 2\"> something you build<\/span><\/span><span class=\"EOP SCXW154561554 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/strong><\/h2>\n<p><span class=\"TextRun SCXW126031755 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126031755 BCX0\">One of the biggest blind spots for MSPs? Leadership. Too often, great techs and dependable team players are promoted to management roles without structure, training, or support. And then, everyone is surprised when things stall out.<\/span><\/span><span class=\"EOP SCXW126031755 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kam Kaila opened the day by naming that exact gap. Her point wasn\u2019t just about leadership theory. It was about systems. She laid out why MSPs can\u2019t keep treating leadership like a personality trait. It\u2019s a process that needs to be learned, reinforced, and scaled.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As AI accelerates everything around us, Kam&#8217;s message was a timely one. If you can\u2019t lead while you scale, you won\u2019t scale at all.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7358129869261606912?collapsed=1\" width=\"504\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW58769334 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58769334 BCX0\" data-ccp-parastyle=\"heading 2\">Platforms can help, but people still follow people<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">As the tools MSPs use become more advanced, it\u2019s easy to forget a simple truth. Growth is still powered by people. And leadership still comes down to influence, trust, and connection.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s exactly what John C. Maxwell brought to the stage. No buzzwords. No overproduced slides. Just real talk about what it takes to lead when everything feels like it\u2019s shifting under your feet.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He reminded everyone in the room that while the mechanics of business may change, the heart of leadership never does. And in a landscape where everyone\u2019s chasing efficiency, those who can build strong, trust-first cultures will always stay ahead.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7358144933750337536?collapsed=1\" width=\"504\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW119630564 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119630564 BCX0\" data-ccp-parastyle=\"heading 2\">The MSP model is outgrowing itself<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">There was a moment, right before Sunny Kaila spoke, when the room felt tense in the best way. You could tell people knew something bold was coming. And they were right.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sunny didn\u2019t mince words. He told MSPs to stop thinking like service providers and start acting like intelligence providers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The idea was simple but transformative: being an MSP isn\u2019t enough anymore. Not when your clients expect insight, agility, and outcomes, not just uptime. He laid out a clear vision for what MSPs will need to become over the next 2, 5, and 10 years. It wasn\u2019t hype. It was a blueprint.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This was the shift, from reactive to proactive, from operations to intelligence. The kind of shift that defines whether you evolve or fade out.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7358162278426300420?collapsed=1\" width=\"504\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW117298248 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117298248 BCX0\" data-ccp-parastyle=\"heading 2\">Tools <\/span><span class=\"NormalTextRun SCXW117298248 BCX0\" data-ccp-parastyle=\"heading 2\">aren\u2019t<\/span><span class=\"NormalTextRun SCXW117298248 BCX0\" data-ccp-parastyle=\"heading 2\"> the problem. Tool fatigue is<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">There\u2019s no shortage of platforms in the MSP world. If anything, there are too many. Tim Barton-Wines pulled no punches when he addressed what most leaders feel but rarely say out loud: the tech stack is overloaded.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">MSPs are automating out of panic, not purpose. And it&#8217;s burning teams out.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Drawing on real data from Halo users, Tim showed how top-performing MSPs simplify, not complicate. They use automation with intention. They tie every tool to a business outcome. And most importantly, they design workflows that enhance teams, not replace them.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7358169737614278659?collapsed=1\" width=\"504\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW128014618 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128014618 BCX0\" data-ccp-parastyle=\"heading 2\">Cybersecurity <\/span><span class=\"NormalTextRun SCXW128014618 BCX0\" data-ccp-parastyle=\"heading 2\">doesn\u2019t<\/span><span class=\"NormalTextRun SCXW128014618 BCX0\" data-ccp-parastyle=\"heading 2\"> need fear. It needs better habits<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ryan Bowman brought a much-needed breath of fresh air to the conversation on cybersecurity. Instead of doom, he delivered discipline.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He reminded attendees that the biggest risks often come from overlooked basics. Things like weak passwords, skipped patches, or poor endpoint practices. Nothing flashy. Just the everyday stuff that builds or breaks client trust.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His message was practical and clear. Cybersecurity doesn\u2019t start with high-end tools. It starts with a culture of responsibility.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7358171082031292416?collapsed=1\" width=\"504\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW49805522 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW49805522 BCX0\" data-ccp-parastyle=\"heading 2\">Time <\/span><span class=\"NormalTextRun SCXW49805522 BCX0\" data-ccp-parastyle=\"heading 2\">isn\u2019t<\/span><span class=\"NormalTextRun SCXW49805522 BCX0\" data-ccp-parastyle=\"heading 2\"> a tool. <\/span><span class=\"NormalTextRun SCXW49805522 BCX0\" data-ccp-parastyle=\"heading 2\">It\u2019s<\/span><span class=\"NormalTextRun SCXW49805522 BCX0\" data-ccp-parastyle=\"heading 2\"> a strategic asset<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Dan Sullivan took the stage in the afternoon and flipped the entire conversation around time on its head. Most people expected productivity hacks. What they got was a complete reframe.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dan spoke about time not as something to manage, but as something to design. He challenged MSPs to treat time like the most valuable resource in the business, not just a calendar to fill. The most successful leaders, he said, don\u2019t just delegate. They architect their days to free up thinking space. Space that leads to clarity, action, and momentum.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It wasn\u2019t about getting more done. It was about doing what actually moves the business forward.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7358199962662289408?collapsed=1\" width=\"504\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"TextRun SCXW5400872 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5400872 BCX0\" data-ccp-parastyle=\"heading 2\">AI <\/span><span class=\"NormalTextRun SCXW5400872 BCX0\" data-ccp-parastyle=\"heading 2\">isn\u2019t<\/span><span class=\"NormalTextRun SCXW5400872 BCX0\" data-ccp-parastyle=\"heading 2\"> the threat. Ignoring it is<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">By the time the panel with Brad Schow, Chris Day, and Bruce McCully started, AI had already been the undercurrent of the entire day. But this panel didn\u2019t speculate. It clarified. The group made one thing clear: AI won\u2019t replace your team. But it will force you to redefine it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They talked about how roles are changing. How AI is being baked into service desks, client reporting, and even security. And how the most successful MSPs are embracing it not as a shortcut, but as an opportunity to build smarter, leaner, more strategic teams.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s not about doing more with less. It\u2019s about doing better with the different.<\/span><\/p>\n<h2><span class=\"TextRun Highlight SCXW95604713 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW95604713 BCX0\" data-ccp-parastyle=\"heading 3\">Bonus Highlight: Unveiling <\/span><\/span><span class=\"TextRun Highlight SCXW95604713 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW95604713 BCX0\" data-ccp-parastyle=\"heading 3\">Borderless Life<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Attendees were treated to the official unveiling of <\/span><i><span data-contrast=\"auto\">Borderless Life<\/span><\/i><span data-contrast=\"auto\">, the new book by Sunny Kaila.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More than a memoir, it\u2019s a guide to breaking through the real barriers: fear, self-doubt, and limiting beliefs. From reclaiming your energy to leading with purpose, <\/span><i><span data-contrast=\"auto\">Borderless Life<\/span><\/i><span data-contrast=\"auto\"> offers a practical path to scaling your impact without losing yourself.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Attendees left with more than a book, they left with a mindset shift.<\/span><\/b><br \/>\n<span data-contrast=\"auto\"> Get your copy: <\/span><a href=\"https:\/\/hubs.ly\/Q03zpjrP0\"><span data-contrast=\"auto\">https:\/\/hubs.ly\/Q03zpjrP0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"auto\">And that\u2019s just Day 1.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Day 2? It\u2019s all about action.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From marketing moves MSPs can actually pull off to AI strategies that drive real results: this is where leadership, growth, and innovation collide.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Think sharper takes on M&amp;A, smarter automation, and sessions built to help you scale, delegate, and reclaim your time.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mindset shifted. Now, we execute. Let\u2019s go!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build IT LIVE 2025 opened with energy, clarity, and a very loud message for the MSP world: the next wave of growth won\u2019t be won by those who chase trends. It\u2019ll be won by those who lead better, think bigger, and move faster, with the right people beside them.\u00a0 Set against the backdrop of the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MSP Leadership in AI World: Build IT LIVE 2025 Day 1 Lessons<\/title>\n<meta name=\"description\" content=\"Day 1 of Build IT LIVE 2025 delivered key MSP leadership insights. 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