{"id":13727,"date":"2026-06-22T13:20:26","date_gmt":"2026-06-22T13:20:26","guid":{"rendered":"https:\/\/itbd.net\/live\/?p=13727"},"modified":"2026-06-22T13:20:26","modified_gmt":"2026-06-22T13:20:26","slug":"whats-new-this-year","status":"publish","type":"post","link":"https:\/\/itbd.net\/live\/whats-new-this-year\/","title":{"rendered":"Build IT LIVE 2026, August 3 through 5: Here&#8217;s What&#8217;s New This Year."},"content":{"rendered":"<p><span data-contrast=\"auto\">Every August, 500+ MSP leaders land in Jersey City for three days with one goal: leave with something they can actually use.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Build IT LIVE is IT By Design&#8217;s annual conference built entirely around that premise. No vendor pitches from the stage. No theoretical frameworks. Just 45+ platform CEOs and MSP operators run $10M+\u00a0businesses, sharing what&#8217;s working, what&#8217;s broken, and what they&#8217;re building next. Four tracks. 50+ sessions. Every seat in the room is filled with someone dealing with the same decisions you are. This year it runs from August 3 through August 5 at the Hyatt Regency Jersey City, NJ. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Day 1, August 3: Keynotes &amp; Breakouts <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">What&#8217;s on stage:<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The breakout tracks cover AI and the future of MSPs, leadership, operations, and growth and sales. Three sessions on Day 1 worth putting on your <\/span><a href=\"https:\/\/itbd.net\/live\/agenda\/\"><span data-contrast=\"none\">Agenda<\/span><\/a><span data-contrast=\"auto\"> with the top <\/span><a href=\"https:\/\/itbd.net\/live\/speakers\/\"><span data-contrast=\"none\">MSP Leaders<\/span><\/a> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">From Experimentation to Strategy: Building an AI Roadmap for Your MSP.<\/span><\/b><span data-contrast=\"auto\"> For operators who have run pilots but haven&#8217;t yet committed to a production path<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Pricing for Profitability: Getting Away from Per-Device and Per-User Traps.<\/span><\/b><span data-contrast=\"auto\"> A direct conversation about the pricing models that quietly compress margin<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Churn Prevention: Identifying At-Risk Clients Before They Call Your Competitor.<\/span><\/b><span data-contrast=\"auto\"> Practical signals most MSPs aren&#8217;t tracking until it&#8217;s too late<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Day 1 closes with the Pub Crawl inside the Solutions Pavilion. It&#8217;s unstructured by design. Some of the most useful conversations of the week happen here.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Day 2, August 4: The Full Breakout Day<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Day 2 is where the depth is. Eleven breakout sessions across <\/span><a href=\"https:\/\/itbd.net\/live\/agenda\/\"><span data-contrast=\"none\">four tracks<\/span><\/a><span data-contrast=\"auto\">, running from 9 AM through 5 PM. This is the day most attendees use to map their next 12 months.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Sessions that reflect where the industry actually is right now:<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Will AI Make MSPs Obsolete? An Honest Assessment.<\/span><\/b><span data-contrast=\"auto\"> Not hypothetical. A room full of operators thinking through what the next three years actually look like for their business model<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Building the Agentic MSP: The Security Integration Layer for Digital Employees.<\/span><\/b><span data-contrast=\"auto\"> Presented by Shahin Pirooz, covering what it takes to deploy AI agents without creating new security exposure<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The PE Playbook: What Private Equity Is Actually Looking for in MSP Acquisitions.<\/span><\/b><span data-contrast=\"auto\"> For any operator thinking about exit, recapitalization, or building toward a valuation event<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">AI and Margin: Where Automation Actually Improves Your Bottom Line.<\/span><\/b><span data-contrast=\"auto\"> Presented by Baxter Lanius, with the specifics on which automation investments show up in EBITDA and which don&#8217;t<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The KPIs That Actually Tell You If Your MSP Is Healthy (And the Ones That Lie to You).<\/span><\/b><span data-contrast=\"auto\"> One of the most-requested session topics, now on the main agenda<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Vendor Consolidation: Rationalizing Relationships Without Losing Leverage or Rebates.<\/span><\/b><span data-contrast=\"auto\"> A practical operations session for leadership teams actively reviewing their stack<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/itbd.net\/live\/coaching-by-design\/\"><span data-contrast=\"none\">Coaching by Design<\/span><\/a><span data-contrast=\"auto\"> runs throughout Day 2, with 30-minute one-on-one sessions with ITBD practice leads covering AI operations, team scaling, and cybersecurity strategy. Slots are assigned in the registration order.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The evening moves to a small group Hosted <\/span><a href=\"https:\/\/itbd.net\/live\/sponsors-dinner-topic-2026\/\"><span data-contrast=\"none\">Sponsors Dinners<\/span><\/a><span data-contrast=\"auto\">. These are conversations that don&#8217;t happen in a breakout room.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Day 3, August 5: The AI Accelerator<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Day 3 is new for 2026 and it&#8217;s the most significant structural change to the conference. The full day is a dedicated AI Accelerator, built for MSP operators who are actively deploying AI in their service operations or are ready to start.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The day opens with a mainstage keynote, followed by an AI panel built around real implementations rather than demos. Three hands-on workshop sessions run through the afternoon, covering ticket triage, dispatch optimization, and agentic workflows.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Attendees leave with a 90-day implementation roadmap. Four virtual follow-up sessions run through October to keep the work moving after the conference ends.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This format is exclusive to Build IT LIVE attendees. The standalone ITBD AI Accelerator program runs separately throughout the year at $2,500. The conference bundle is the only way to access it at the price point of $1495. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The conference closes at 5 PM with the ITBD Partner Awards.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">The Evening of August 5: Great Gatsby at the NYSE<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The closing reception this year moves to the <\/span><a href=\"https:\/\/itbd.net\/live\/rsvp\/\"><span data-contrast=\"none\">New York Stock Exchange Trading Floor in Manhattan<\/span><\/a><span data-contrast=\"auto\">, running 7 PM to 9 PM with a Great Gatsby theme.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It&#8217;s available to the first 300 registrants. Business cocktail attire. Closed-toe shoes are required by the exchange for floor access.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There&#8217;s no equivalent on the channel calendar. The venue creates a specific kind of conversation.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/itbd.net\/live\"><span data-contrast=\"none\">Register<\/span><\/a><span data-contrast=\"auto\"> early if you want to be in the room. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Build IT LIVE 2026 | August 3 through 5 | Hyatt Regency Jersey City, NJ<\/span><\/i> <i><span data-contrast=\"auto\">AI-First. People-Powered. By Design.<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every August, 500+ MSP leaders land in Jersey City for three days with one goal: leave with something they can actually use.\u00a0 Build IT LIVE is IT By Design&#8217;s annual conference built entirely around that premise. No vendor pitches from the stage. No theoretical frameworks. Just 45+ platform CEOs and MSP operators run $10M+\u00a0businesses, sharing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-13727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build IT LIVE 2026 | AI-First MSP Conference | August 3\u20135<\/title>\n<meta name=\"description\" content=\"The only MSP conference with a full AI Accelerator day. 50+ sessions across AI, operations, leadership and growth. August 3\u20135, Hyatt Regency Jersey City.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itbd.net\/live\/whats-new-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build IT LIVE 2026 | AI-First MSP Conference | August 3\u20135\" \/>\n<meta property=\"og:description\" content=\"The only MSP conference with a full AI Accelerator day. 50+ sessions across AI, operations, leadership and growth. 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