{"id":16754,"date":"2026-08-03T18:07:48","date_gmt":"2026-08-03T22:07:48","guid":{"rendered":"https:\/\/itbd.net\/live\/?p=16754"},"modified":"2026-08-04T03:23:21","modified_gmt":"2026-08-04T07:23:21","slug":"build-it-live-2026-day-one-set-the-tone","status":"publish","type":"post","link":"https:\/\/itbd.net\/live\/build-it-live-2026-day-one-set-the-tone\/","title":{"rendered":"Build IT LIVE 2026: Day One Set the Tone"},"content":{"rendered":"<p><span data-contrast=\"auto\">The Hyatt Regency in Jersey City filled up fast on August 3, and by the time Kam Kaila opened the day with &#8220;Extend Your Thinking,&#8221; the room already felt different from a typical MSP conference. No slide decks about the future of AI. Just operators, framework in hand, ready to work.<\/span><\/p>\n<p><span data-contrast=\"auto\">Kam&#8217;s opener leaned on a stat most of the room had not seen before, pulled from the World Economic Forum&#8217;s Future of Jobs Report 2025: 92 million roles displaced globally by 2030, against 170 million new roles created over the same stretch. A net gain of 78 million jobs, concentrated in technical work like data science, AI and ML, and security. His framing was direct. Adoption is not a technology problem. It is a leadership problem, and the fix is three moves any leader can start Monday:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Permission<\/span><\/b><span data-contrast=\"auto\"> go first, and use AI yourself, out loud, in front of your team.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Resources<\/span><\/b><span data-contrast=\"auto\"> give everyone a tool and a weekly hour to learn it together.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Recognition<\/span><\/b><span data-contrast=\"auto\"> run a challenge that makes the people who go first impossible to miss.<\/span><\/li>\n<\/ul>\n<div style=\"width: 100%; margin: 20px 0;\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490048495790366720?collapsed=1\" height=\"500\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/div>\n<h2>The Morning: Framing the Year Ahead<\/h2>\n<p><span data-contrast=\"auto\">Sunny Kaila&#8217;s keynote, &#8220;The AI-Powered Leader,&#8221; set the thesis for the entire conference. The future belongs to leaders who can run people and AI together, not leaders who pick one over the other. Javid Khan and Vikram Kanitkar followed with &#8220;AI &#8211; The ITBD Way,&#8221; a look at how ITBD builds its own AI stack internally, the same one MSPs are being asked to replicate in their own businesses.<\/span><\/p>\n<p><span data-contrast=\"auto\">The keynote also pulled back the curtain on ITBD&#8217;s own agentic architecture, the same model MSPs are being asked to build toward. One workflow request moves through a set of named digital workers, coordinated by what Sunny called a Super Operator, sitting on a single Digital Bench instead of scattered across separate vendor tools:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Dispatcher Agent<\/span><\/b><span data-contrast=\"auto\"> understands an incoming request and routes it to the right worker.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">L1 Engineer Agent<\/span><\/b><span data-contrast=\"auto\"> validates the ticket and prepares the action.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">QA Agent<\/span><\/b><span data-contrast=\"auto\"> verifies the work once a human has approved sensitive access.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">QBR Agent<\/span><\/b><span data-contrast=\"auto\"> turns the same operational data into the quarterly business review.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Sunny&#8217;s point: MSPs should not need one vendor for triage, another for L1, another for QA, and another for QBRs. One digital bench, not a pile of disconnected tools.<\/span><\/p>\n<p><span data-contrast=\"auto\">The first breakout of the day, &#8220;Growth versus Scale: What Does It Actually Mean?,&#8221; pulled Bill McLaughlin and Ed Pawlowski into a direct conversation moderated by James Hwang and Michael Stratos. The answer landed on something a lot of operators in the room already suspected: growth and scale are not the same decision, and treating them as interchangeable is where MSPs quietly lose margin.<\/span><\/p>\n<p><span data-contrast=\"auto\">Right behind it, Tim Barton-Wines took the stage for &#8220;How Service Leaders Are Automating the Customer Experience,&#8221; walking through patterns pulled from Halo&#8217;s work with 3,000+ teams. His point was blunt. Efficiency gains are not enough anymore. Automation has to be built into the service delivery stack itself.<\/span><\/p>\n<div style=\"width: 100%; margin: 20px 0;\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490081086983565312?collapsed=1\" height=\"500\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/div>\n<h2>The Afternoon: Zack Kass and the AI Reality Check<\/h2>\n<p><span data-contrast=\"auto\">Zack Kass, former Head of Go-To-Market at OpenAI, closed the pre-lunch stretch with &#8220;The Next Renaissance,&#8221; his keynote on Unmetered Intelligence. As intelligence becomes as abundant as electricity once was, the organizations that win will be the ones that rethink how they create value, not the ones waiting for permission.<\/span><\/p>\n<div style=\"width: 100%; margin: 20px 0;\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490106533901512704?collapsed=1\" height=\"500\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/div>\n<p><span data-contrast=\"auto\">Two numbers did most of the work in that keynote. The cost of a million tokens has fallen from $60 with GPT-3 to $1.75 with GPT-5.2, and the capability curve behind it, PhD-level research, software creation, complex reasoning, is accelerating year over year rather than leveling off. Zack&#8217;s framework for what comes next split into two questions, worked through in parallel:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The risk side: <\/span><\/b><span data-contrast=\"auto\">identity displacement, job displacement, bad acting, dehumanization, and what he called idiocracy, the point where critical thinking stops feeling necessary for survival.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Georgia\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The upside: <\/span><\/b><span data-contrast=\"auto\">scientific breakthroughs and an expansion of human potential, as routine cognitive work deflates in cost and time.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">His answer for how to prepare was five words: be, go, learn, adapt, anchor. Anchor to your mission and values, learn how to learn, go outside your usual ways and means, adapt your methods, and be a good human, built on curiosity, empathy, courage, wisdom, humor, and morality. His closing line stuck with the room: today is the best day ever to be born, and tomorrow will be too. Optimism, he said, is not naive.<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;The AI-Ready Workforce\u201d panel picked up the thread right after, with Brian Marshall, John Pagliuca, Donnie Hamlett and Jill Silman Chapman working through what workforce readiness for AI actually looks like day to day, moderated by Brian Marshall. <\/span><\/p>\n<p><span data-contrast=\"auto\">Cooper Edmunds closed the mainstage portion with a sharper edge in &#8220;The AI Infrastructure Powering the Spike In Account Takeovers.&#8221; Business email compromise is now the top way companies lose money to cybercrime, and Cooper broke down the AI-powered attack stack fueling it, one real attack, dissected in real time.<\/span><\/p>\n<div style=\"width: 100%; margin: 20px 0;\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490125653791408129?collapsed=1\" height=\"500\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/div>\n<p><span data-contrast=\"auto\">Cooper&#8217;s numbers were blunt. Business email compromise is up 389% in the past year alone, it is now the FBI&#8217;s #1 costliest cyberattack, 90% of breaches worldwide trace back to phishing, and the average wire fraud loss runs $137,000. The mechanism he walked through was residential proxies: AI-driven scraping infrastructure, built for legitimate data collection, now repurposed by attackers so a login looks like it is coming from the victim&#8217;s own city instead of a flagged VPN or data center. Three years ago attackers logged in from Russia or Nigeria. Two years ago, from VPNs and proxies. Today, if the target sits in Jersey City, the attacker&#8217;s login comes from a residential IP in Jersey City too, and 17 million such IPs participate in these attacks every hour.<\/span><\/p>\n<h2>Breakouts and the Pub Crawl<\/h2>\n<p><span data-contrast=\"auto\">The two breakout blocks that followed gave attendees a real choice across four tracks. AI and Future sessions from Joshua Coke and Stephen Boss. Leadership sessions on risk and culture. Operations sessions on AI governance and client onboarding. Growth and Sales sessions on AI-driven search visibility and MSP acquisitions. Every track ran twice, so nobody had to choose between the room they needed and the room next door.<\/span><\/p>\n<p><span data-contrast=\"auto\">Day one closed the way Build IT LIVE always does, inside the Solutions Pavilion Pub Crawl. Unstructured on purpose. Some of the sharpest conversations of the week happen there, after the slides are off and the room relaxes into itself.<\/span><\/p>\n<div style=\"width: 100%; margin: 20px 0;\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490058200625627136?collapsed=1\" height=\"500\" width=\"100%\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/div>\n<h2>Two Days Still Ahead<\/h2>\n<p><span data-contrast=\"auto\">Day 2 brings the full breakout day. Day 3 brings the AI Accelerator and the Great Gatsby night on the NYSE trading floor. If day one is any indication, this year&#8217;s Build IT LIVE is doing exactly what it set out to do: turning AI from a conference topic into a working plan.<\/span><\/p>\n<p><b><span data-contrast=\"none\">BUILD IT LIVE 2027<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Registration is open, and early bird pricing is live at $199. Lock in your seat before the rate moves.<\/span><\/p>\n<p><a href=\"https:\/\/itbd.net\/live\/\"><b><span data-contrast=\"none\">Register for Build IT LIVE 2027 \u2192<\/span><\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hyatt Regency in Jersey City filled up fast on August 3, and by the time Kam Kaila opened the day with &#8220;Extend Your Thinking,&#8221; the room already felt different from a typical MSP conference. No slide decks about the future of AI. Just operators, framework in hand, ready to work. Kam&#8217;s opener leaned on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-16754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-it-live"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build IT LIVE 2026: Day One Recap | IT By Design<\/title>\n<meta name=\"description\" content=\"Day 1 of Build IT LIVE 2026: keynotes from Sunny Kaila, Zack Kass, and Cooper Edmunds Tim Barton Wines. 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