{"id":16790,"date":"2026-08-04T16:21:20","date_gmt":"2026-08-04T20:21:20","guid":{"rendered":"https:\/\/itbd.net\/live\/?p=16790"},"modified":"2026-08-04T16:21:20","modified_gmt":"2026-08-04T20:21:20","slug":"build-it-live-2026-a-full-day-across-four-tracks","status":"publish","type":"post","link":"https:\/\/itbd.net\/live\/build-it-live-2026-a-full-day-across-four-tracks\/","title":{"rendered":"Build IT LIVE 2026: A Full Day Across Four Tracks"},"content":{"rendered":"<p><span data-contrast=\"auto\">Day 1 gave the room a framework. Day 2 handed them a schedule with no easy answers: four rooms running at once, every forty minutes, all day long. No mainstage to default to, no single story everyone shares. Just five rounds of choosing, back to back, from 9am to 5pm. By the time breakfast plates were cleared, the choosing had already started.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>9:00: The Morning Rush<\/h2>\n<p><span data-contrast=\"auto\">The first slot set the tone for what kind of day this would be. Down one hallway, Rich Carlton and William Flannery took the hardest possible opening question head on: will AI make MSPs obsolete? No hedging, no reassurance lap, just an honest look at where the model holds and where it doesn&#8217;t. A few doors down, Paul Redding had a packed room working through RMM strategy, the unglamorous platform decisions that quietly determine how well everything else in the stack performs. Wilfredo Santiago made the case that cybersecurity in the AI era isn&#8217;t a cost center anymore, it&#8217;s a value proposition, if MSPs are willing to sell it that way. And in the room built for founders drowning in data, Joshua Oakes gave operators permission to admit they have more dashboards than insight, then started fixing that.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490404981158637569?collapsed=1\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>9:50: Round Two<\/h2>\n<p><span data-contrast=\"auto\">By 9:50, the day asked the same question again: stay in the room you&#8217;re in, or move. Baxter Lanius broke down exactly where automation shows up in EBITDA and where it just shows up on a slide, a session that turned \u201cAI ROI\u201d from a buzzword into a spreadsheet. Ahmed Elattar and Zak Pearlman built out what an autonomous workplace actually looks like day to day, less about robots, more about who&#8217;s making which decisions and why. Courtney Cress, Jason Borzik, and Wesley Brown tackled the tiered service delivery model, the structure that lets an MSP scale without the owner personally approving every ticket. And Bill McLaughlin returned to the stage, this time on the buy side, walking through what actually goes wrong when one MSP acquires another.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>11:00: The Specialists Take Over<\/h2>\n<p><span data-contrast=\"auto\">Late morning belonged to the people who go deep rather than wide. Shahin Pirooz walked through securing AI agents with the same rigor as any other identity on the network, a session that landed hard given how many rooms that morning had just talked about deploying agents without a second thought for what happens when one gets compromised. Cooper Edmunds returned to go further into MFA bypass and token theft, a sharper, more technical cut of the thread he opened on Day 1. Darren Strong, Habib Malik, and Michael Strong compared onsite, nearshore, and offshore staffing models with real numbers instead of assumptions. And Kevin Mann and Roli Points made cyber insurance sound like an opportunity instead of paperwork, framing it as one more thing an MSP can sell rather than merely survive.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7490432702035267584?collapsed=1\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>11:50: The Late Morning Push<\/h2>\n<p><span data-contrast=\"auto\">The last round before lunch went sharper still. Jeremy Williams, Ken Goldstein, and Melissa Bryant took on the hardest conversation of the week: how to tell your team, and your clients, that AI is changing the job without triggering panic on either side. Michael \u201cYaro\u201d Yaroshefsky made the case for saying yes to AI without losing control of it, a session built for the leader caught between excitement and liability. Ed Pawlowski and Brent Whitfield walked through what a genuinely useful advisory board looks like, not a ceremonial one. And Alexander Gertsburg brought the legal lens, the fine print MSPs are agreeing to without reading closely enough.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>1:30 and 2:20: The Afternoon Turn<\/h2>\n<p><span data-contrast=\"auto\">Lunch broke the day in half, and the tone shifted with it. This was where the business questions got sharpest. Will Nobles opened the afternoon with a straight answer on how top MSPs are actually using AI to win more clients, not theorize about it. Chris Savage, Kevin Mann, and Michael Strong worked through the mindset shift from technician to CEO, the identity change that trips up more founders than any technical hurdle. Then came the money conversations: Dan Ruhl and Timothy Britt broke down exactly what private equity screens for in an MSP acquisition, and Chris Caprio, David Bennett, and Paul Nebb coached the room on getting the C-suite to talk business instead of tech, a skill that closes more deals than any product demo. David Powell cut straight through the AI tool hype with something operators could actually deploy Monday morning, and Amy Sellers showed what a PSA looks like once it stops being a ticketing system and starts being operational intelligence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One room ran on its own schedule entirely. From 1 to 4:15, the Tech Advisory Sponsor Shark Tank pulled participating sponsors into a closed-door session, pitching and stress-testing their platforms in front of each other rather than a general audience. Invite-only, and a different kind of value than a breakout, but part of what made the afternoon feel like more than one conference happening under a single roof.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>3:30 and 4:20: The Close<\/h2>\n<p><span data-contrast=\"auto\">By late afternoon, the last rooms turned reflective. Jacob Hart and Jordan Hart made the uncomfortable point that most AI underperforms because of what never got documented in the first place, garbage in, garbage out, still true. Brent Whitfield and Rob Koch closed out the Leadership track with the long view: building a business that runs without you, not just one that survives you. Cosmo Mariano made the case for becoming AI native as an operating model rather than a feature toggle. And Jimmy Hatzell closed the day with maybe the boldest reframe of the week: MSPs are already the forward-deployed engineers of SMB AI, whether they&#8217;ve branded it that way yet or not.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>The Evening<\/h2>\n<p><span data-contrast=\"auto\">Then the day exhaled. The Solutions Pavilion Pub Crawl opened at 5, the same easy wind-down that closed Day 1. By 6:30, the room scattered into small-group dinners across Jersey City, the conversations from twenty different rooms finally converging into a few, over a meal instead of a slide deck.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One day left. Day 3 brings the AI Accelerator and the Great Gatsby night on the NYSE trading floor.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>The Full Day, By Track<\/h2>\n<p><span data-contrast=\"auto\">For anyone who wants the complete lineup rather than the highlight reel, here is every session from Day 2, organized by track.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2>AI &amp; Future Track<\/h2>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"9\" aria-colcount=\"2\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"4369\"><b><span data-contrast=\"none\">SESSION<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><b><span data-contrast=\"none\">SPEAKERS<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Will AI Make MSPs Obsolete? An Honest Assessment<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Rich Carlton, William Flannery<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">AI and Margin: Where Automation Actually Improves Your Bottom Line<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Baxter Lanius<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Building the Agentic MSP: The Security Integration Layer for Digital Employees<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Shahin Pirooz<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">How AI Is Making MFA Bypass &amp; Token Theft Significantly Harder to Detect<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Cooper Edmunds<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">The AI-Powered MSP: How Top MSPs Are Using AI to Increase Profit, Scale Faster, and Win More Clients<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Will Nobles<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"7\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Beyond the Hype: A Working Guide to AI Tools and Use Cases for MSP Operators<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">David Powell, Liongard<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"8\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Garbage In, Garbage Out: Why Your AI Is Only as Good as What You&#8217;ve Documented<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Jacob Hart, Jordan Hart<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"9\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Your Clients Will Do AI With Someone. Make It You, and Make It Trusted<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Al Alper, Alex Bratton<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Leadership Track<\/h2>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"9\" aria-colcount=\"2\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"none\">SESSION<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><b><span data-contrast=\"none\">SPEAKERS<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">For MSP Founders, Owners, and Executives Drowning in Data but Starving for Insights<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Joshua Oakes<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Building the Autonomous Workplace<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Ahmed Elattar, Zak Pearlman<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Strategic Planning for MSP Owners: Setting a 3-Year Vision Without Losing This Quarter<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Ahmed Fadili, Chris Pace<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Building an Advisory Board That Actually Helps You Grow<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Ed Pawlowski, Brent Whitfield<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">From Technician to CEO: The Mindset Shift Every MSP Owner Has to Make<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Chris Savage, Kevin Mann, Michael Strong<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"7\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Managing Burnout, Yours and Your Team&#8217;s<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Beth Leonard, Dave Sanderson<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"8\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">The Leadership Legacy: Building a Business That Runs Without You<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Brent Whitfield, Rob Koch<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"9\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Building Your Leadership Team: Delegating Without Losing Control<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Dr. Brian Luckey, Elliot Tabush, Nadine Green<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Operations Track<\/h2>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"9\" aria-colcount=\"2\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"4369\"><b><span data-contrast=\"none\">SESSION<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><b><span data-contrast=\"none\">SPEAKERS<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">RMM Strategy: Selecting, Optimizing, and Future-Proofing Your Remote Management Platform<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Paul Redding<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Building a Tiered Service Delivery Model That Scales Without You in the Middle<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Courtney Cress, Jason Borzik, Wesley Brown<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Scaling Your Team: Onsite, Nearshore, and Offshore Models That Work<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Darren Strong, Habib Malik, Michael Strong<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Leading Through AI Disruption: How to Communicate Change to Your Team and Your Clients<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Jeremy Williams, Ken Goldstein, Melissa Bryant<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Say Yes to AI (Without Losing Control)<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Michael \u201cYaro\u201d Yaroshefsky<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"7\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">PSA in the AI Era: Turning Your Service Data Into Operational Intelligence<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Amy Sellers<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"8\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Become AI Native: The Operating Model That Makes AI Stick<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Cosmo Mariano<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"9\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">MSPs Are the Forward Deployed Engineers of SMB AI<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Jimmy Hatzell<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Growth &amp; Sales Track<\/h2>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"9\" aria-colcount=\"2\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"4369\"><b><span data-contrast=\"none\">SESSION<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><b><span data-contrast=\"none\">SPEAKERS<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Cybersecurity in the AI Era: Redefining Your Value Proposition<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Wilfredo Santiago<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Buying Another MSP: Due Diligence, Integration Realities, and What Goes Wrong<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Bill McLaughlin, Brent Whitfield, Habib Malik<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Defending Against Hidden Risks of AI Tools in the Workplace<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Ryan Bowman<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Helping Clients Qualify for Cyber Insurance, and Making It a Differentiator<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Kevin Mann, Roli Points<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">The C-Suite Conversation: Talking Business Instead of Tech<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Chris Caprio, David Bennett, Paul Nebb<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"7\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">The PE Playbook: What Private Equity Is Actually Looking for in MSP Acquisitions<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Dan Ruhl, Timothy Britt<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"8\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">MiSPerceptions: How MSPs Squander Millions on Failed Sales Practices<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Amy Roman, Anthony DeGraw, Ivan Shore, Mike Schmidtmann<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"9\">\n<td data-celllook=\"69905\"><b><span data-contrast=\"auto\">Selling Your MSP: What Owners Getting Ready to Exit Wish They&#8217;d Known Sooner<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"none\">Dave DelVecchio, Joe Burns<\/span><span data-ccp-props=\"{&quot;335559738&quot;:40,&quot;335559739&quot;:40}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\nBUILD IT LIVE 2027<\/h2>\n<p><span data-contrast=\"none\">Registration is open, and early bird pricing is live at $199. Lock in your seat before the rate moves.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/itbd.net\/live\/\"><b><span data-contrast=\"none\">Register for Build IT LIVE 2027 \u2192<\/span><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day 1 gave the room a framework. Day 2 handed them a schedule with no easy answers: four rooms running at once, every forty minutes, all day long. No mainstage to default to, no single story everyone shares. Just five rounds of choosing, back to back, from 9am to 5pm. By the time breakfast plates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-16790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-it-live"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Day Two at Build IT LIVE 2026: AI, Leadership, Operations, and Growth<\/title>\n<meta name=\"description\" content=\"Day 2 of Build IT LIVE 2026: four tracks, one full day building on the AI-Powered Leader framework. 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