Customer Zero – Build AI into your own business first.
8:30 AM | Registration and Breakfast
Arrive, get settled, and connect with the cohort before the day kicks off.
9:00 AM | The State of AI in the MSP Channel
What’s real, what’s noise, and what’s actually coming. We cut through the vendor hype and map out where AI creates genuine operational and financial impact for MSPs right now.
9:45 AM | Leveraging AI to Increase Efficiency and Margins
Understanding cost, ROI, and investment sequencing. Know what AI costs to run, what it returns, and which investments to make first so you’re not throwing budget at the wrong things.
10:30 AM | The 10 Highest ROI Internal AI Automations (Live Demo)
Live demonstrations inside PSA and RMM environments. Every automation is built in front of you so you can see exactly how it works before you implement it.
1:00 PM | Track A – Beginners: Build Your Internal Automation Stack
Hands-on lab using N8N workflow templates. Walk out with your first automations configured and ready to deploy.
1:00 PM | Track B – Advanced: Advanced Automation and AI Stack Buildout
For operators already running automations. Go deeper on architecture, integrations, and scaling your existing stack.
2:30 PM | Governance
AI Governance and Copilot Mastery – Strategy, Implementation, and Compliance. Deploy AI responsibly from day one with clear guardrails, access controls, and risk frameworks.
3:30 PM | Working Session: Map Your Internal AI Roadmap
Peer working session where you map automations directly to your specific operation. Leave with a prioritized roadmap, not a generic template.
4:30 PM | Day 1 Debrief and Customer Zero Plan
Wrap the day with a structured debrief and lock in your Customer Zero commitments.
You leave with:
A Customer Zero internal AI roadmap – actual automations in progress, not just concepts.
DAY 2 | Tuesday, April 14
Client-Facing Revenue and Action Planning
Guide – Turn your internal AI experience into client revenue.
9:00 AM | AI Market Update: What Changed in the Last 90 Days
A fast, focused briefing on what’s shifted in the AI landscape since the last quarter – new tools, new opportunities, and what MSPs are actually deploying right now.
9:20 AM | Go-To-Market Strategy: Positioning, Packaging and Pricing
How to sell AI services without becoming a software company. Messaging, positioning, and the conversation framework that gets clients to yes. Benchmarked models, real numbers, and a sellable offer you walk out with – not a pricing guess.
11:30 AM | Lunch and MSP CEO Panel: Real-World AI Services Insights
Hear directly from MSP leaders who have packaged and sold AI services. What worked, what didn’t, and what they’d do differently.
1:00 PM | Track A – Beginners: Build Your AI Service Offer
Build your first packaged AI service offering from scratch – named, priced, and ready to pitch.
1:00 PM | Track B – Advanced: Build Your AI Client Acquisition Funnel
For operators ready to scale. Build the funnel, the outreach, and the sales motion that fills your AI service pipeline.
3:15 PM | Cross-Track Share: Insights, Models and GTM Strategies
Both tracks come together to share what they built, challenge each other’s assumptions, and refine their plans with the full cohort.
3:45 PM | Day 2 Wrap and 90-Day Launch Plan
Close the event with your 90-day implementation and go-to-market plan pressure-tested and ready to execute.
You leave with:
A packaged AI service offering and a 90-day launch plan ready to take to market.
Trying to figure out AI – and how to support our clients – doesn’t have to be a solo mission. The ITBD AI Accelerator gave us access to the right AI coaches with real, hands-on experience, plus a community of MSP peers to learn with, build alongside, and move from ideas to execution faster. The clarity, connections, and collaboration turned AI complexity into real momentum – and the ongoing support is the difference. I’m genuinely glad we joined.
P. Sean Francis – CEO, Technology Assurance Group
AI and automation are the new tech stack – and MSPs who lead now will future-proof their businesses while delivering lasting client value as true thought partners. The ITBD AI Accelerator is expert-led with hands-on AI coaches and backed by a high-caliber MSP peer community, so you move from theory to execution fast and create real outcomes for clients today and long into the future.
Conor Smith – CEO, First Call Computer Solutions
I was not sold on AI for my business at first. The ITBD team said, ‘Try one session and decide.’ After that session, I used AI to build a full business plan and live marketing materials. Now, we are developing an AI-powered service for SMBs.
Andrew Harrover – President, Matrix Computer Consulting
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