The second session of IT By Design’s Executive AI Leadership Accelerator on October 16, 2025, wasn’t your typical AI training. While most MSPs are still watching YouTube videos trying to figure out AI, 30+ MSP leaders spent 90 minutes learning practical AI skills that immediately impact their bottom line.
Here’s what happened, and why you need to join the next session on October 23rd.
What Are the Essential AI Skills for MSPs in 2025?
The session focused on something most AI training completely misses turning AI from a buzzword into actual revenue.
Building Your Irresistible Offer with AI
The IT By Design team walked participants through creating market-ready offers using custom AI bots. Not theoretical exercises; actual tools MSP leaders can deploy today.
The process? Breaking down offers into core components:
- Target market definition (with surgical precision, not vague demographics)
- Pressing problems your clients care about
- Desired outcomes they’re willing to pay for
- Product descriptions that sell themselves
- Proof elements that eliminate buyer hesitation
- Pricing structures optimized for conversion
One participant noted: “Every hour invested in buyer research returns 10x in saved marketing spend.” That’s the level of strategic thinking happening in these sessions.
The AI Tools MSP Leaders Are Actually Using
Forget generic ChatGPT prompts. The Executive AI Leadership Accelerator introduces purpose-built AI bots designed specifically for MSPs:
- Custom Offer Optimizer transforms vague service descriptions into compelling offers that prospects actually buy. Participants uploaded their current offers and received detailed analysis pointing out vague language from a buyer’s perspective.
- Ideal Buyer Bot creates detailed buyer personas that go beyond basic demographics. One leader commented: “Our Target Client Profile is not far off from output of Ideal Buyer, nowhere near the detail that ICP generated.”
- Value Mapping Bot maps value propositions to specific buyer pain points, ensuring every marketing message hit home.
These aren’t random tools found on the internet. They’re built using the G.R.I.T. framework (Goal/Role, Return format, Instructions, Tailored Context) on Poe.com, giving MSPs access to multiple AI engines (ChatGPT, Claude, Gemini) with business continuity built in.
Why Do MSP Leaders Need AI Skills for Executives in 2025?
According to recent surveys, 87% of MSPs need significant improvements in their understanding and use of AI technologies, yet 77% feel under pressure to offer customers AI insight and tools.
That gap between expectation and capability? It’s costing MSPs deals.
From AI Consumer to AI Provider
The session revealed a critical shift: MSPs aren’t just using AI internally anymore. They’re packaging AI skills for leaders as revenue-generating services.
As one industry expert put it: “If MSPs can’t use it themselves, they can’t learn how to use it for their clients.” The Executive AI Leadership Accelerator solves this by teaching must-have AI skills 2025 through hands-on practice with real business scenarios.
The Prompt Engineering Advantage
One participant nailed it: “Prompt engineering is where it’s at…kind of.”
It’s not just about writing better prompts. It’s about knowing what to ask, how to phrase it, and which AI platform works best for each use case. These are teachable AI skills for executives that separate leaders from followers.
Session insights included:
- How to structure queries for maximum output quality
- When to use different AI engines (Claude vs. ChatGPT vs. Gemini)
- Building repeatable workflows that scale across your organization
- Avoiding common pitfalls like AI “hallucinations” and vague responses
How Does the 6-Week AI Transformation Work?
The Executive AI Leadership Accelerator isn’t a certification course you’ll never use. It’s a structured 6-week journey that builds practical AI skills for MSPs progressively.
What You Get Each Week
- Week 1: AI Foundation & Strategy, understanding where AI fits in your MSP business model
- Week 2: Offer Optimization (what participants experienced October 16th), Building irresistible offers using AI bots
- Week 3-6: Progressive skill building across marketing, operations, and service delivery
Each 90-minute session combines:
- Live instruction from AI experts who understand the MSP business
- Hands-on exercises with custom AI tools
- Real-time feedback and optimization
- Practical homework that directly improves your business
- WhatsApp group access for ongoing support between sessions
One participant noted: “This helps a quick way to build the foundation of a product/service line roadmap, especially when you want to get investment from potential additional investors like a PEG.”
Where Can AI Skills for Leaders Make Immediate Impact?
Session 2 participants discovered applications they could implement that afternoon:
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Marketing That Actually Converts
Using the custom Offer Optimizer, MSPs are rewriting service descriptions that were getting ignored. The AI identifies vague language, strengthens value propositions, and highlights proof gaps, all from a buyer’s perspective.
One MSP leader called out: “I like that the bot points out areas considered vague from a buyer’s perspective which is helpful to evaluate from that lens.”
2. Sales Conversations That Close
By understanding their ideal buyer persona at a granular level, MSPs are having dramatically different sales conversations. Instead of generic “We provide IT support,” they’re addressing specific pain points with tailored solutions.
The chat transcript showed real-time collaboration:
- “Deep Pockets ICP”
- “Value and Guarantee”
- “High upside, low downside”
- “A solution fit for use and fit for purpose”
These weren’t random comments. They were MSP leaders actively refining their value propositions in real time.
3. Creating Scarcity That Drives Action
The session covered psychological triggers that compel prospects to act:
- Limited availability (“I can only work with 5 clients this month”)
- Deadline pressure (“Deadline for this offer is Oct 31st”)
- Supply constraints (“Not widely available”)
But here’s the key: applying these authentically. One participant asked the critical question: “How are you applying this offer and in what timeline to ensure it is done authentically, and not crossing the line into ‘infomercial’ territory?”
That’s the level of ethical, strategic thinking the program emphasizes. AI skills for executives in 2025 aren’t just about technology. They’re about using it responsibly to create genuine value.
Who Should Join the Next Session on October 23rd?
This isn’t for every MSP. It’s specifically designed for:
- MSP Owners and Executives who are tired of watching competitors race ahead with AI while they’re stuck in analysis paralysis.
- Technical Leaders who understand technology but need strategic frameworks for AI implementation.
- Marketing and Sales Leaders within MSPs who need to articulate AI value propositions to clients (and prospects).
- Anyone feeling the pressure from the statistic that 92% of MSPs plan to invest in AI in some way over the next year, but don’t know where to start.
What Makes This Different from Other AI Training
Most AI training teaches you how ChatGPT works. The Executive AI Leadership Accelerator teaches you how to make money with AI.
The difference? Custom MSP-specific tools, practical applications, and ongoing support. As one participant shared: “We are standing by to help in the WhatsApp group.”
You’re not just learning AI skills for MSPs. You’re joining a community of leaders solving the same challenges together.
Transform Your MSP with Must-Have AI Skills 2025
While 87% of MSPs struggle with AI understanding and implementation, the Executive AI Leadership Accelerator offers a fast track to practical AI mastery. Session 2 proved that MSP leaders don’t need to become data scientists; they need the right tools, frameworks, and community to deploy AI strategically.
The third session happens October 23rd, 2025. Join MSP leaders who are already building offers that convert, understanding their buyers at a deeper level, and preparing to launch AI services their clients are demanding.
Secure your spot in the Executive AI Leadership Accelerator now and get immediate access to custom AI bots, the WhatsApp support community, and sessions that will transform your business.
