IT By Design Takes Virtual To A New Level

First day of second annual Build IT event includes Big News, Great Keynotes and Breakouts Galore

Going virtual didn’t take any shine off IT By Design’s annual MSP education event, Build IT. Held virtual in 2020 due to the pandemic, this event still brought all the top names, great advice, and real-life experience that helps MSPs take their business to the next level.

On day one, hosts Sunny and Kam Kaila welcomed more than 1,000 registrants with their kickoff keynote, announcing five new products from the master MSP, including the company’s first foray into software.

Keynotes included IT By Design CEO Sunny Kaila; Rob Rae, SVP of Business Development, Datto; and Matt Solomon, VP of Business Development, ID Agent. Each shared unique takeaways:

Sunny Kaila, ITBD CEO: MSPs need to focus on The Power of People in order to grow. There are three keys to success—your internal community, your partner community, and your community of influencers. Shifting from a tech-centric mindset to a people-centric mindset will make the difference in your MSP. Elemental is changing your view of customers and vendors to potential partners working together on each other’s success.

Rob Rae, SVP of Business Development, Datto: MSPs should stay in a consultative mode, guiding end-user clients through plans for reopening offices, remaining WFH, or being efficient in a hybrid mode—then advise them on where to invest next as we move forward into the new normal. Don’t undervalue your services to attract or retain customers. If you need to reduce your invoice for a strapped customer, also reduce your services. They need you!

Matt Solomon, VP of Business Development, ID Agent: Security must be top of mind of MSP businesses regardless of where they are in the COVID recovery. Conversations about security, in all its forms, is necessary whether your customers are still working from home, reopening their offices, or somewhere in the middle. To help with those talks, leverage your MSP partnerships, using vendors as SMEs, and taking full advantage of their resources.

Tomorrow: Keynote John C. Maxwell, advice from another dozen-plus MSP experts and main stage messages from IT Glue and Liongard.

Registration for Build IT LIVE 2021 is OPEN … take advantage of early-bird pricing and register today!