Michael Contento
Michael Contento is a Managing Partner at F12.net, focusing on Strategic Business Development and Business Innovation. F12.net is a leading provider of comprehensive IT platforms designed to eliminate the risk and complexity that plagues most IT engagements.
Prior to joining F12.net in late 2021, Michael was the CEO of My Blue Umbrella, an MSP he founded in 1996, which helped businesses become more productive and profitable by harnessing technology’s power and potential through digital transformation and automation.
Throughout his career, Michael has engaged in multiple ventures, flexing his entrepreneurial turn of mind with a wide range of projects including IT solutions, real estate, pharmacy retail, and food franchises.
In 2020, Michael wrote an instant Amazon bestseller, The Bottom Line: What You Need for Success in Business, Leadership, and Life.
Sessions:
ÉLAN is a strategic framework designed for CEOs and business leaders seeking to build enterprise value with clarity, confidence, and intent. Rooted in the philosophy that growth and exit-readiness are not separate paths but parallel outcomes, ÉLAN guides leaders through four interconnected pillars: Explore, Lead, Accelerate, Navigate.
This methodology challenges the traditional reactive approach to business transitions by reframing success around optionality, creating businesses that can scale, transfer, or exit at the leader’s discretion. From aligning personal and financial goals to building self-sustaining leadership teams and closing strategic gaps, ÉLAN empowers leaders to transform their businesses into valuable, resilient, and market-ready assets.
At the foundation of ÉLAN is Live on Four, a clarity tool that helps leaders determine their personal “number” across four key dimensions: lifestyle, liquidity, legacy, and leverage. This framework ensures that business strategy is anchored in personal purpose and financial reality, allowing leaders to grow with intention and exit without regret.
Whether you're planning to exit in 12 months or evolve your leadership role over the next decade, ÉLAN, powered by Live on Four, offers a practical, actionable blueprint to drive growth on your terms while protecting the legacy you’ve built.
