Jake Webber-Cadby

Jake Webber-Cadby

VP of Global Sales, Inforcer

As VP of Global Sales, Jake is a passionate sales leader with a deep love for the MSP space. Growing up with an MSP owner as a father, it was almost inevitable that Jake would find his calling in this industry, especially after a brief stint attempting to become a professional golfer. With valuable experience gained from working at both Datto and ConnectWise, Jake made the bold decision to join the dynamic team at Inforcer over a year ago. The journey has been nothing short of incredible, witnessing the company grow from 20 to 100 employees in just 12 months.

Sessions:

The IT and Security landscape is evolving faster than ever and MSPs are under pressure to keep up. In this session, inforcer explores how forward-thinking MSPs are building profitable, productized security services around Microsoft 365 as the critical first step toward AI readiness.

You'll learn why strong foundations in M365 security are essential before introducing AI solutions and what can go wrong when those foundations are missing. Through real-world examples, we’ll uncover practical missteps to avoid, how to shape an AI services roadmap, and which core security offerings need to come first.