Conor Smith
Corporate Caring Award winner in the category of Education.
Mark is very active in the Columbus philanthropic community, and currently serves on the Board of Directors for Columbus Speech and Hearing, Alvis 180, The Goodwill Business Advisory Council, the Central Ohio Conscious Capitalism chapter and the Columbus Chamber of Commerce. He is also a recipient of the Business First’s 40 Under 40 Award. A proud graduate from The Ohio State University, Mark enjoys spending time with his wife, two girls and watching the Buckeyes deliver another win against Michigan.
Sessions:
Most MSP CEOs say they want growth. But scratch just below the surface and you’ll usually find a vague vision, unrealistic expectations, no real budget, and a team that’s unclear who owns what.
Growth doesn’t stall because of marketing. It stalls because the CEO hasn’t truly decided what growth means, what it’s worth, or who’s accountable for making it happen.
In this unapologetically honest session, Conor Smith—MSP CEO and digital agency owner—helps fellow MSP leaders confront the real reasons growth efforts fall flat: misalignment, wishful thinking, and a lack of CEO leadership.
You’ll walk away with:
- A brutal self-assessment: the key questions every MSP CEO must answer
- A clear look at the Growth Maturity Level (GML) framework and how to build momentum—90 days at a time
- A visual breakdown of how sales, marketing, service, and leadership must align—or it all breaks down
- A bonus insight into AIO (AI Optimization) and why your next prospect might ask ChatGPT about MSPs before they ask Google
If you’re ready to stop blaming your hunter, your agency, or your market—this session will show you where to look instead: the mirror.
Your ideal client isn’t static—so why is your targeting strategy? In this session, you’ll learn how to use AI to refine your ICP, analyze profitable verticals, and personalize your go-to-market efforts. Because smart growth starts with the right client.
