Ketan Patel

VP | Strategy & Transformation, IT By Design

As the Vice President of Strategy & Transformation at IT By Design, he leads global strategy, operations, and innovation. With over 12 years of experience at ITbD, Ketan has played a pivotal role in shaping the organizational infrastructure that supports scalable growth and exceptional service delivery.

Ketan began his journey with ITBD shortly after earning his degree in Mechanical Engineering from the New Jersey Institute of Technology. Starting in pre-sales, he steadily advanced through various operational and leadership roles, gaining deep insight into every layer of the business. Today, he leverages that hands-on experience to align strategic priorities with execution across departments, ensuring the company continues to evolve in a way that supports both partner success and internal excellence.

A proven operator with a deep understanding of MSP economics, Ketan specializes in scaling operations with an unwavering focus on profitability. His leadership is anchored in driving performance across critical business KPIs—from EBITDA and gross margin to customer satisfaction and operational efficiency. Known for his methodical approach and passion for building high-performing teams, Ketan has been instrumental in transforming ITBD’s operational framework through process discipline, cross-functional alignment, and data-informed decision-making.

Sessions:

What does it really take to scale from $5M to $20M? This breakout pulls back the curtain on the people, process, and profitability levers that high-growth MSPs are using today. You’ll get a candid look at how to build for scale—without sacrificing margins, culture, or sanity.