Will Dowling

Product Marketing Manager, Business Management, Connectwise
Will Dowling is a Georgia native who learned the value of hard work, creativity, and entrepreneurship from his two self-employed parents. He has over 20 years of experience as a sales and marketing professional with expertise in sales and marketing strategy for the IT and MSP industry. In his 7 years at ConnectWise, Will has worked in support, technical sales, and as a Product Marketing Manager where he built ConnectWise’s competitive intelligence program, and handles Go-To-Market for multiple product lines. He enjoys spending free time going on adventures with his family and using his innovative mindset to make works of art in his backyard forge.

Sessions:

The AI revolution is redefining what it means to be a modern MSP. In this session, we’ll explore how forward-thinking providers are using AI and automation to streamline operations, reduce technician workloads, and deliver faster, smarter service to clients.

You’ll discover practical ways to integrate AI into your service delivery — from how to drive more intelligent ticketing, surfacing information faster, and even things to think about when implementing AI in your business. Whether you’re just getting started or ready to scale your automation strategy, this session will give you a clear path to stay competitive in an evolving market.

Key takeaways:

  • Where AI is driving the most impact for MSPs
  • How to identify high-value automation opportunities
  • Considerations when implanting AI — and what’s next

If you’re not automating, you’re already falling behind.