Customer Zero – Build AI into your own business first.
8:30 AM | The 90-Day Shift: State of AI & Your Next Move
Understand the five major shifts transforming AI adoption and how they impact MSP operations, staffing, and growth strategy.
9:15 AM | AI Governance Framework + Live Security Demos
Build your AI Acceptable Use Policy, discover shadow AI risks, and see real security threats demonstrated live.
10:45 AM | Break
11:00 AM | Copilot Governance Masterclass
Learn how to move Copilot from pilot to production with governance, rollout strategy, and scalable service packaging.
12:30 PM | Lunch
1:00 PM | Garbage In, Garbage Out: Data Readiness
Identify the operational gaps that prevent AI from delivering value and score your current data readiness.
1:30 PM | Build Your AI Vision & Digital Worker Org Chart
Define your 12-month AI vision and identify which roles in your business go digital first.
1:45 PM | Where AI Creates Margin: The Top 10 Use Cases
Map the highest-ROI AI applications across dispatch, QA, client intelligence, and self-service with a scoring framework you keep.
2:25 PM | AI Maturity Assessment & Roadmapping
Score your current AI maturity, apply the Build/Buy/Leave framework, and walk through the client assessment tool live.
3:15 PM | Assemble Your AI Strike Team
Define the AI Ops Leader role, set your internal budget, and identify who owns AI execution in your business.
3:45 PM | 90-Day Internal Deployment Plan + Hot Seats
Build your deployment sequencing, pressure-test it with peers, and leave with a plan you can execute the following Monday.
4:15 PM | Day 1 Wrap
6:00 PM | Dinner
DAY 2 | Tuesday, April 14
Client-Facing Revenue & Action Planning
Guide – Turn your internal AI experience into client revenue.
8:30 AM | From Experiments to 10x: Turning AI Capability into Revenue
Learn how internal AI deployment becomes external client pipeline and revenue growth.
9:30 AM | Break
10:00 AM | Packaging, Pricing & 90-Day Go-to-Market Launch
Design AI service offerings with Good/Better/Best pricing and build your launch strategy across five service lines.
12:00 PM | Lunch
1:00 PM | Build Your Ideal Client Persona (ICP)
Define a focused ICP with clear buying triggers, a 7-dimension profile, and measurable qualification criteria.
1:30 PM | Build Your AI Marketing Team
Create marketing personas, configure your CLAUDE.md, and set up AI-driven content workflows your team can run.
2:00 PM | Break
2:15 PM | Build a Real Campaign
Develop live campaign assets including email outreach, LinkedIn content, and an AI Readiness Assessment your clients can take.
3:00 PM | AEO Strategy: Getting Recommended by AI Search
73% of B2B buyers now use AI search. Learn how to get your MSP recommended, not just ranked.
3:30 PM | The Revenue Flywheel: Case Studies, Referrals & Expansion
See how MSPs are compounding AI revenue through client retention, referrals, and upsell into expanded service lines.
3:50 PM | Hot Seats & Peer Review
Three volunteers present their work. The room sharpens it.
4:20 PM | Break
4:30 PM | 30-Day Commitment Planning + Mastermind Peer Group Invitation
Define your first 30-day commitments and learn what’s next through the Build IT Mastermind peer group.
5:00 PM | Day 2 Wrap
Trying to figure out AI – and how to support our clients – doesn’t have to be a solo mission. The ITBD AI Accelerator gave us access to the right AI coaches with real, hands-on experience, plus a community of MSP peers to learn with, build alongside, and move from ideas to execution faster. The clarity, connections, and collaboration turned AI complexity into real momentum – and the ongoing support is the difference. I’m genuinely glad we joined.
P. Sean Francis – CEO, Technology Assurance Group
AI and automation are the new tech stack – and MSPs who lead now will future-proof their businesses while delivering lasting client value as true thought partners. The ITBD AI Accelerator is expert-led with hands-on AI coaches and backed by a high-caliber MSP peer community, so you move from theory to execution fast and create real outcomes for clients today and long into the future.
Conor Smith – CEO, First Call Computer Solutions
I was not sold on AI for my business at first. The ITBD team said, ‘Try one session and decide.’ After that session, I used AI to build a full business plan and live marketing materials. Now, we are developing an AI-powered service for SMBs.
Andrew Harrover – President, Matrix Computer Consulting
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