What did months battling the economic impact of a pandemic teach us? Crisis demands we do things differently. Those MSPs (and other businesses) that flourish during crisis move with decisiveness, speed, and creativity. However, every market has a saturation point, so don’t wait for a crisis to start planning where your business is going to go next. Innovation around products, services, and target markets are an integral element of a successful MSP business plan. In this session, we’ll walk you through the steps to identifying, attacking, and winning a new market:
- Dig Deep: Where can you honestly add value in verticals and new markets
- Do Your Homework: Research the pain points of those new targets and align your solutions with their current needs
- Get Creative: Marketing to a new audience means talking the talk and communicating your value clearly
- Get Real: Can you really sell to a new market? Do your research and prep your sales team for success
- Don’t Wait: Challenge you team to routinely brainstorm, review and explore your potential options so you are ready to move quickly when and if you need to
- Lessons We’ve Learned
About Kam Kaila
As a partner and president of IT By Design, Kam is the company’s brand ambassador, responsible for building the brand worldwide. As Chief Community Officer, she leads the company’s community, marketing, and sales teams, and her vision has guided ITBD to its role as a leader in the MSP community.
In an extension of her role, Kam is the inspiration and engine behind Build IT; an education-first channel event and newly launched online university that facilitates sharing best practices and knowledge by true channel educators through templates, tools, and scorecards that MSPs can apply immediately in their companies.
Along with being one of the principals of ITBD, Kam is the recipient of numerous channel accolades, including Woman of the Channel/Power 100 awards and Influencer of the Year. She drives awareness and partnership with MSPs through her energetic, engaging delivery of educational content at channel events such as IT Nation, Robin Robins, DattoCon, and in webinars and channel publications.
Kam has a master’s degree from both Rutgers University and the New Jersey Institute of Technology. She has been a respected professor at Rutgers University and Hudson County College. Both the office and home mom, she is actively involved with her three sons and her community in New Jersey.
Invite Kam to be a speaker by contacting Gennifer Biggs, IT By Design, genn.biggs@itbd.net (814) 449-2676
