MSP Mastermind Lunch – Register Now

MSP Talent Solutions | Support Resources for MSPs

The Best Way to Sell Cybersecurity to Today’s MSPs with Matthew Koenig

What is the most effective way for MSPs to sell cybersecurity to their customers? Find out in this brand new episode of Sunny’s Silver Linings, featuring Matthew Koenig, VP of Channel Development at Threat Advice!

Matt leverages his deep knowledge of cybersecurity to help give your customers confidence in your team’s capabilities and products, while teaching other valuable lessons like knowing when it’s time to walk away from a client.

For more content like this, be sure to follow IT By Design on LinkedIn and YouTube, check out our on-demand learning platform, Build IT University, and be sure to register for Build IT LIVE, our 3-day education focused conference, August 4-6, 2025 in Jersey City, NJ!

Leaving so soon?

Before you go, explore how we can empower your MSP with
And while you’re at it,
Grab our eBook

The Cost of High Turnover

Understand the impact of employee turnover on your business and how to fix it.