4 Go-To-Market Strategies Every MSP Must Master – Sunny’s Silver Linings with guest Juan Fernandez

So often MSPs focus their go-to-market strategy on how good they are and how much they know, sprinkled with a healthy dose of FUD. But what happens when you lead with the customer? Juan Fernandez, VP of Managed Service, ImageNet Consulting, talks with Sunny about putting the focus on people and value vs. technology and solutions.

  • It’s all about as-a-service. Even Customer Experience (CSaas)
  • Do you know (and do you communicate) how customers are winning with your offering?
  • Outcome-based deliveries: What’s in it for me?