Extend Your Thinking

Day 1 opens with back-to-back keynotes, two mainstage panels, and four breakout tracks running through the afternoon, setting the strategic frame for everything that follows. That evening, the group moves to New York City for a Pub Crawl. Most attendees say the peer conversations that night are worth the trip on their own.

• From Experimentation to Strategy: Building an AI Roadmap for Your MSP
• From Technician to CEO: The Mindset Shift Every MSP Owner Has to Make
• Pricing for Profitability: Getting Away from Per-Device and Per-User Traps
• Churn Prevention: Identifying At-Risk Clients Before They Call Your Competitor

This is the most tactical day of the event. Eight breakout slots across four tracks, built for operators who want to go deep on a specific problem rather than sample broadly. Pick one track and stay in it, or jump between sessions as the agenda pulls you. That evening, small-group hosted dinners across the city.

• AI Governance & Compliance: What MSPs Need in Place Before a Client Asks
• Will AI Make MSPs Obsolete? An Honest Assessment
• The QBR That Clients Value: Using AI to Deliver in Under an Hour
• The PE Playbook: What Private Equity Looks for in MSP Acquisitions
• Selling Your MSP: What Owners Getting Ready to Exit Wish They'd Known Sooner

The day most attendees plan their trip around.

• Three hands-on sessions where you build and test AI workflows in your actual stack, not a slide deck to review later
• Mainstage keynote and an AI panel in the morning
• Leave with a 90-day implementation roadmap and peer contacts working through the same problems you are
• ITBD Partner Awards and a recap with 50+ tools and templates to take home
• Great Gatsby closing reception at the NYSE Trading Floor, business cocktail dress, closed-toe shoes required by the exchange