Reach The MSP Channel’s
Top Decision Makers

Build IT LIVE is IT By Design’s annual conference where MSP owners, founders, and IT leaders spend three days focused on running better businesses. Other events give you badge scans. This gives you access to people already running MSPs and making real buying decisions.

Why sponsors return

What Separates This Event From Everything Else in the Channel

10x

Vendor ROI

4.88/5

Sponsor Satisfaction

$10M+

Average
MSP Revenue

20+

Sponsors onboard
and counting

High-Trust Relationships

The channel runs on reputation. Attendees return to Build IT LIVE year after year, sponsors who show up genuinely benefit from that same trust.

Measurable Pipeline

Every tier includes structured lead capture and direct contact with attendees who actively engage across three days. The pipeline you build here outlasts the event.

2026 sponsor roster

Trusted by the Channel’s Leading Vendors

The companies that sponsor Build IT LIVE are the same ones MSP leaders rely on every day. That’s not a coincidence.

Corporate

Diamond

Platinum

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Who attends

The Audience in the Room

The people in these seats run their businesses. They make the calls, control the budgets, and decide what they buy next.

MSP Attendees

Operators, in one room, for three days.

Decision-Makers

C-suite and owner-operators, not delegates.

Average MSP Revenue

Mid-market operators at platform scale.

Average Employee Count

Teams large enough to deploy your product.

Why Attendees Show up

The Program Earns Their Time

MSP owners don't fly to Jersey City for a trade show floor. They come to work on their business, alongside peers who run companies like theirs.

Profitable Scale, By Design

The frameworks and playbooks that drive profitable scale and enterprise value.

Culture That Compounds

Stronger culture, a deeper bench, and more of the team's potential put to work.

Build with Intelligence

Using AI to improve performance, customer experience, and margin.

Day 3: AI Accelerator. Operators ship production-ready automations across n8n, Rewst, Copilot, and their own PSA/RMM, and leave with a 90-day plan. Senior, engaged, and worth your floor time.

The Size Advantage

bigger isn't always better

Smaller is the advantage, and it is a math argument. This isn't a conference where your ICP might show up.
We built it around them from day one.

Other MSP Events

Diluted audience. Vendors, distributors, SMB MSPs, students, and press. Your ICP is a fraction of the room.
Booth-floor warfare. 100+ vendor logos fighting for attention. Conversation depth drops.
Drive-by leads. Badge scans dominate, and most contacts go cold within 30 days.
Limited C-suite access. Owners send junior staff and stick to the mainstage.

Build IT Live

Curated audience. 92% decision-makers at $10M+ average revenue. Your ICP is the room.
Conversation density. Three days of structured 1:1 time and repeat touchpoints.
Relationship leads. Small-group dinners by track, where most contacts convert to a follow-up call.
Direct owner access. Owner-operators are on the floor, at the dinners, and in your booth.

Sponsor ROI

What You Walk Away With

Four ways sponsoring Build IT LIVE pays you back. Most sponsors only budget for one.

the obvious return

Pipeline

Qualified MSP leads, lead-capture devices, hosted dinners, and the full attendee list. Most sponsors model their entire ROI here, and miss the next three.

the compounding return

Brand

Mainstage minutes, breakout sessions, banner placements, lanyards, and the podcast and content cycle that follows. Becoming the vendor MSPs respect is worth 12–18 months of organic reach.

the under-counted return

Product Intel

Tech Advisory feedback plus three days of unscripted operator conversations save you 6–12 months of wrong-direction product investment.

the hidden return

Retention

Your existing $10M+ MSP customers are already in this room. Three days of relationship reinforcement is the highest-ROI use of CSM time you'll get all year.

The Difference

Three Things You Won’t Find at Other Channel Events

Tech Advisory Board

A structured working session where your product and engineering leaders sit directly with the top 15 MSP operators in the room. Get honest input on pricing and packaging, and pipeline quality.

#1 for High-Growth MSP Attendance

506 qualified buyers. 92% C-suite, $10M+ average revenue. They are not deciding if they need your category. They are choosing between vendors.

Platform Leader Presence

Build IT LIVE draws more platform leaders per square foot than any comparable MSP event. They come to shape the future of the stack alongside peers, not to sit through presentations.

Sponsorship tiers

Choose Your Level of Presence

Six tiers designed for different goals, from extensive brand visibility to full event ownership. All tiers include attendee access, partner passes, and placement in the event app and printed program.

Top Tier

Corporate

The highest level of presence at Build IT LIVE. Full mainstage ownership, a branded lounge, and the deepest access to the attendee base of any tier.

20×10 booth in the Solutions Pavilion
20-minute mainstage keynote slot
Custom branded lounge (10×8) in hotel foyers
2 thought leadership breakout sessions
Hosted dinner access
5 banner ads + 5 push notifications
2 full-page + 1 half-page workbook ad
Logo on swag and lanyards
Seat drop and swag bag included
Full attendee list + 10 lead capture licenses
10 staff passes + 5 partner passes

Diamond

Includes main stage branding, branded lounge, and extensive co-branded integration across the event.

20×8 booth in the Solutions Pavilion
15-minute mainstage keynote slot
Custom lounge (10×8) in hotel foyers
1 thought leadership breakout session
Hosted dinner access
Logo on swag and lanyards
4 banner ads + 4 push notifications
Full + half-page workbook ad
Full attendee list + 6 lead capture licenses
6 staff passes + 5 partner passes
Swag bag item inclusion

Platinum

Includes main stage presence during a panel, strong booth real estate, and full attendee list access.

10×8 booth in the Solutions Pavilion
Panel session on the main stage
1 thought leadership breakout session
Hosted dinner access
3 banner ads + 3 push notifications
Full-page workbook ad
Full attendee list + 4 lead capture licenses
4 staff passes + 5 partner passes
Swag bag item inclusion
Optional seat drop (add-on)

Most Popular

Gold

The most popular tier for vendors looking to own a content moment and leave with qualified leads.

10×8 booth in the Solutions Pavilion
1 thought leadership breakout session
Hosted dinner (first 10 Gold sponsors)
2 banner ads + 2 push notifications
Half-page workbook ad
Full attendee list + 2 lead capture licenses
3 staff passes + 5 partner passes
Optional seat drop & swag bag (add-ons)

Silver

Strong visibility via prime booth and digital promotions. A focused, efficient entry point for first-time Build IT LIVE sponsors.

6ft table in the Solutions Pavilion
1 push notification to all attendees
Quarter-page workbook ad
2 staff passes + 5 partner passes
1 lead capture license

Bronze

Foundational exposure via booth branding and event presence. The right starting point for companies building brand awareness in the MSP channel.

Booth space with branded setup
Full event presence across three days
Partner passes included
Listing in event app and printed program

what the room says

Build IT LIVE is hands-down the best conference in the channel. The energy, the conversations, and the quality of the attendees are unmatched.

Tim Barton-Wines
HaloPSA Team

This event was an excellent opportunity to raise our profile within the channel. We connected with numerous MSPs and vendors, shared ideas, learned from one another, and strengthened awareness of our solutions. We're grateful to have been part of such a valuable experience.

Emil Isanov
AI Autopilot

Build IT LIVE is a premium event. You're in the room with MSP leaders and decision-makers, building relationships across the MSP community. It's been awesome, and we'll definitely be back next year.

Aaron DelBosque, Senior Strategic Alliances Manager
Insperity

It's a strong community built on trust, culture, and like-minded people focused on growing their businesses.

Daniel Wang, CEO
MSPBots

The momentum around AI at Build IT LIVE is incredible. The conversations are focused on how MSPs can implement AI and bring that value to their customers.

Jake Carroll, VP of Partner Enablement
inforcer

Sponsorship tiers

Become a sponsor today

Submit your details and our sponsorships team will reach back within one business day with available inventory, contracts, and onboarding timelines.