Most MSP owners can tell you their MRR to the dollar. Fewer can tell you what a buyer would actually pay for their business, or what it would take to buy the MSP down the street. That gap is where Build IT LIVE 2026 is spending real time this year.
Growth-stage MSPs hit $10M, then $20M, and the questions change. Should you sell? Should you buy someone smaller and roll them in? Is your MRR growth actually building enterprise value, or just building revenue? Most conferences don’t touch this. Build IT LIVE built three sessions around it.
The PE Playbook breaks down what private equity is actually looking for in MSP acquisitions right now. Not the version owners assume from three-year-old LinkedIn posts. The current version, from people sitting on the other side of the table.
Pair that with two sessions built for opposite ends of the same decision: Selling Your MSP and Buying Another MSP. One is for owners quietly weighing an exit. The other is for owners who want to grow through acquisition instead of grinding out MRR one client at a time. Both get real math, not theory.
The MRR Growth track ties it together, because not all MRR is built the same. Multi-year contracts read differently to a buyer than month-to-month agreements. Margins that hold up under a quality of earnings review read differently than margins that only work on paper. And MRR with vendor rebates baked in isn’t the same number once a buyer strips those out. Baxter Lanius covers this directly in his session on AI and margin, walking through which automation investments actually show up in EBITDA and which ones just look good in a deck.
Bring the math. Run it in front of people who’ve done this before.
Register now at itbd.net/live
