Occasionally, you meet someone who doesn’t just attend a conference: they elevate the room. That’s exactly what it’s like being around Tara Rummer. Her energy is authentic, contagious, and completely real. From the moment we sat down for our conversation, it was clear: Tara doesn’t just show up; she shows up to build.
She’s the Head of Community at ImmyBot, but her roots go deep into the MSP space. She’s still part of the 20-year-old MSP that helped launch the company, and she brings that firsthand experience into every conversation. What stood out most was how much joy she finds in her work. As she said, she genuinely loves what she does and the team she’s part of, and it shows. That kind of alignment can’t be faked.
Built to Help, Not to Sell
Tara’s approach is built around a single principle: care. Her focus has never been on sales or hitting numbers. In fact, ImmyBot doesn’t even have a sales team. The company’s growth is driven entirely by community, strong relationships, and a genuine focus on being helpful, curious, and improving lives.
That’s also why people naturally reach out to her. Whether it’s career advice or questions about how she pivoted from running an MSP to joining a vendor, she gets messages all the time. She shows up to serve, and people remember that. For Tara, community isn’t a tactic; it’s a mindset.
From Immense to Immy
Many people don’t know the story behind the name “ImmyBot.” It’s short for “Immense Robot,” a nod to her MSP, Immense Networks. The name reflects the tool’s origin: it was built internally to solve their own automation problems when the existing tools in the market stopped evolving.
Their team was tired of doing the same manual work repeatedly, from workstation deployments to managing configurations. So, they built a tool that could automate those tasks. Everyone at their company, from top engineers to even the dispatcher, was trained in PowerShell. That’s the level of technical culture they’ve cultivated. It’s part of what makes the solution so aligned with real MSP challenges.
Automation, Not AI: And That’s a Good Thing
While AI is the current buzzword, Tara was quick to point out that ImmyBot is not AI. And that’s by design. In her view, too many MSPs are trying to jump into AI without having the foundational processes in place.
She sees this often: companies wanting to implement AI when their systems are still fragmented and inconsistent. For her, automation is about starting with what’s proven, stable, and scalable. You can’t build the roof before the foundation, and automation is that foundation. ImmyBot focuses on automating repeatable tasks, freeing up teams to focus on high-impact work instead of constantly reinventing the wheel.
Fixing Revenue Leaks Before They Happen
One of the biggest issues ImmyBot helps MSPs address is revenue leakage. Tara shared how, at their own MSP, they would upsell products like Blackpoint or ThreatLocker, but sometimes deployment would get delayed, not because people were careless, but because the nature of MSP work means there’s always another fire to put out. Even with good processes, human error happens.
With ImmyBot’s deep integration into HaloPSA, they’ve built a system where deployments happen automatically based on what’s listed in the agreement. So when something is sold, it’s pushed automatically: no follow-up ticket, no human bottleneck. The result is better accuracy, faster delivery, and fewer gaps that could turn into serious liabilities.
More importantly, it preserves trust. Customers don’t see the back-end chaos; they just know that what was promised was delivered. And over time, those consistent deliveries build a reputation for reliability.
Saving Time, Growing Margin, and Elevating People
Tara lit up when she shared that one partner recently reported 20% time savings on workstation deployments since implementing ImmyBot. That’s a significant win! Because in any MSP, labor is usually the most expensive line on the P&L. And if you’re saving 20% of that effort, those savings go straight to the bottom line.
But the story doesn’t stop at efficiency. What really excites Tara is what happens next. When senior engineers are no longer bogged down by repeatable tasks, they can shift into VCIO roles, work on customer strategy, and focus on high-payoff activities. That’s where MSPs start to elevate their client relationships: moving from service providers to strategic partners.
She summed it up perfectly: every MSP has the same 24 hours, but most are constantly stretched thin. ImmyBot’s mission is to give some of that time back and let teams spend it on work that actually builds the business, inspires employees, and deepens customer value.
Culture First, Always
Tara and the team at ImmyBot aren’t trying to automate people out of jobs. They’re trying to free people up to do more meaningful work. That cultural approach – one that prioritizes technical depth, personal connection, and service over ego – is why they’ve seen such a groundswell of support. As Tara put it, she’s trying to automate herself out of every job so she can spend more time at conferences, connecting with people and helping others grow.
Even their approach to peer groups reflects this. It was through those peer conversations where other MSPs kept asking, “How are you getting this done so fast?”, that they realized what they had built internally could serve a much larger community.
And when people promote ImmyBot at conferences, sometimes even vendors, Tara always seems surprised. “It’s a happy accident,” she said, laughing. But the truth is, when you do good work with genuine intent, people notice and talk.
Where to Meet Tara Next
Tara will be at Build IT LIVE 2025 and trust me you won’t miss her. She’ll be at the ImmyBot booth, usually under the neon sign, probably wearing sequins (she even had sequin shoes on during our interview), and radiating the same kind of authenticity you don’t come across often in tech.
She’s also incredibly active on LinkedIn under Tara Rummer Ashley, where she shares insights, engages with the MSP community, and continues to lead with generosity and joy.
To learn more about the product and their community-first approach, head to immy.bot.
Final Thoughts
If there’s one thing this conversation reminded me of, it’s that the best growth isn’t built on marketing tactics or automation scripts: it’s built on trust, intention, and community.
Tara Rummer and her team are proof that when you lead with curiosity, build with integrity, and show up to serve, everything else follows. Growth. Revenue. Reputation. Relationships. All of it becomes a byproduct of simply doing the right thing, over and over again.
They don’t follow anyone else’s playbook. They wrote their own, and it’s working.
That’s exactly the kind of leadership we need more of in this industry.
See you in the room!
