Marketing must be as essential to your daily business tasks as answering emails, paying bills, and customer pitches. Creating a solid brand reputation that helps you attract customers comes only with a steady drumbeat of marketing efforts. There isn’t a clever little shortcut that gets you off the hook—it takes thoughtful effort. In this session, we’ll discuss the four Cs of marketing success and more.
- Four C’s: Clarity, Consistency, Creativity, Commitment
- What does it mean to be valuable & relevant?
- Your content marketing planner—step-by-step
- What the heck is a persona?
- Tips and tricks from 25 years in the trenches
About Gennifer Biggs
For more than 25 years, Gennifer Biggs has crafted distinctive communications ranging from journalism to corporate messaging — and everything in between. For the last decade, she has used her experience to create and execute effective communications strategies for technology companies both large and small, working primarily with SMB and MSP audiences.
Gennifer is currently part of the dynamic IT By Design marketing team, specializing in content and message development, as well as public relations for the Master MSP. She is the former U.S. marketing communications lead for Ingram Micro, where she was responsible for the strategic development and execution of Ingram Micro’s strategic messaging and communications across the Americas.
As the former owner of Generate Marketing & Communications, Gennifer provided public relations, content development, social media, and print communications tailored for the MSP community and IT industry, working with vendors to create brand awareness and customer engagement. She also served as director of channel communications for WhiteFox Marketing, a boutique PR firm in Southern California. Biggs’ other experience includes extensive work in higher education, advertising and public relations, and nearly a decade spent as a newspaper reporter in Chicago.
Gennifer lives in Erie, PA, working remotely for IT By Design, which is based in New Jersey. She is an avid kayaker and scuba diver and is mom to two beloved dogs and a sweet senior cat.
Invite Gen to be a speaker by contacting her at IT By Design, email@example.com (814) 449-2676