The ROI of Investing in the Customer Experience with Colin Knox

In a commoditized service world MSPs continue to struggle with defining a true strategic differentiator, and while everyone says they offer the best service, few seldom do. Listen as Colin Knox, Founder and CEO of Gradient MSP, chats with Sunny Kaila, CEO of IT By Design, about the many places and ways customer experience comes into play with an MSP (the touch points may surprise you!) They will also discuss how customer service and other engagement levers can be used to transform your customers into public advocates for your business value proposition.

  • Why is everyone talking about customer experience on the same level as product or service effectiveness?
  • Will businesses pay more for a great customer experience? (Hint: YES)
  • How you can see an average revenue gain of 70% over three years by investing in customer experience improvements