Lead Generation Specialist

Responsibilities

· Work with Marketing and Sales shareholders to develop ABM strategy to produce opportunities, drive traffic and brand awareness

· Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.

· Strategize event projects and suggest and advise partners on vendor and third-party event prospects

· Build tactical marketing techniques, to involve decision makers at target accounts.

· Act as the point person for the Sales team to inform update them on progress and event information, providing comprehensive instructions and follow up.

Requirements

· 3+ years in marketing / event coordination in a B2B technology / SaaS company, bonus if this candidate has experience in CRM and marketing automation platforms

· Experience overseeing programs beyond physical events in the digital space (web, social, etc.)

· Capability to operate on various, marketing projects that involve both tactical thinking and thorough execution.

· Ability collaborate and work cross functionally with sales and marketing teams.