Sessions:
In this session, discover how to bridge the gap between your sales and marketing teams to drive success. Many MSPs struggle with the question: Is marketing more important, or is selling? Without a cohesive marketing plan that the sales team can easily follow, you risk staying in the "frenemy" zone. We'll share proven tactics to align your teams, build a comprehensive digital program, and transform marketing wins into closed deals.
Key Takeaways:
- Aligning Sales and Marketing: Learn how to create a unified strategy that ensures both teams work seamlessly together, enhancing overall effectiveness.
- Building a Digital Program: Get insights into the tactics used to develop a complete digital marketing program that supports sales efforts and drives growth.
- Turning Wins into Deals: Understand the steps to convert marketing successes into tangible sales, ensuring that your efforts lead to increased revenue.
Brandi Rogers
Brandi Rogers is the Marketing Director of CharTec, LLC, where she currently leads a team of specialists in fulfilling the marketing needs of CharTec’s Premium Member MSPs, a channel-specific marketing agency for MSPs that she has developed and grown from to include more than 150 members. Since 2020, Brandi has provided marketing direction for CharTec and ARRC Technology, where she leveraged brand image, SEO and automation to grow targeted lead lists and fill quarterly MSP Academies.
Brandi is also the creator and owner of Brandi Lenore, a professional styling company that caters to businesses and individuals. Starting her business from zero more than a decade ago, Brandi dedicated herself to marketing mastery, utilizing her creativity, self-training, and a bit of trial and error to grow her clientele. It paid off, turning Brandi Lenore into the thriving, successful company it is today.
Brandi draws inspiration and wisdom from her multifaceted career background, which includes inventing and selling a successful line of jewelry on QVC, earning her real estate broker’s license, serving as Operations Manager for Cenegenics (a high-end health services provider in Beverly Hills), and as a Branch Platform Manager for Bank of America. In 2017, she became the founder and president of Mutts and Runts Rescue, a non-profit organization dedicated to saving stray dogs in Kern County by raising funds to provide medical care and by donating to other non-profit rescue organizations in the area.
Brandi’s experience in marketing and growing a diverse range of businesses allows her to bring a uniquely innovative skillset to the MSP channel. With that knowledge, she now teaches others what she knows for their success.
Brandi Rogers holds the following acknowledgements.
- 2023 CRN Channel Chief
- 2023 CRN’s Women of the Channel
- 2023 Ava Gold Digital Marketing Award
- 2023 Ava Gold Digital Marketing Award for Clients
- 2022 Marcom Digital Marketing Award
Sessions:
In this session, discover how to bridge the gap between your sales and marketing teams to drive success. Many MSPs struggle with the question: Is marketing more important, or is selling? Without a cohesive marketing plan that the sales team can easily follow, you risk staying in the "frenemy" zone. We'll share proven tactics to align your teams, build a comprehensive digital program, and transform marketing wins into closed deals.
Key Takeaways:
- Aligning Sales and Marketing: Learn how to create a unified strategy that ensures both teams work seamlessly together, enhancing overall effectiveness.
- Building a Digital Program: Get insights into the tactics used to develop a complete digital marketing program that supports sales efforts and drives growth.
- Turning Wins into Deals: Understand the steps to convert marketing successes into tangible sales, ensuring that your efforts lead to increased revenue.
