Sessions:
In this session, discover how to bridge the gap between your sales and marketing teams to drive success. Many MSPs struggle with the question: Is marketing more important, or is selling? Without a cohesive marketing plan that the sales team can easily follow, you risk staying in the "frenemy" zone. We'll share proven tactics to align your teams, build a comprehensive digital program, and transform marketing wins into closed deals.
Key Takeaways:
- Aligning Sales and Marketing: Learn how to create a unified strategy that ensures both teams work seamlessly together, enhancing overall effectiveness.
- Building a Digital Program: Get insights into the tactics used to develop a complete digital marketing program that supports sales efforts and drives growth.
- Turning Wins into Deals: Understand the steps to convert marketing successes into tangible sales, ensuring that your efforts lead to increased revenue.
Join us for a deep dive into the essential strategies for developing top-tier sales talent. We will explore the key attributes that distinguish high-producing salespeople and provide actionable insights into the recruitment process to ensure you hire candidates who will deliver results beyond the interview.
This session will cover:
- Identifying Top Performers: Learn the characteristics and skills to look for when hiring sales professionals who can thrive in the MSP environment.
- Effective Onboarding and Training: Discover best practices for onboarding new sales team members and equipping them with the tools and knowledge they need to succeed.
- Motivating, Compensating, and Retaining Talent: Explore strategies for creating a supportive and motivating work environment that fosters long-term success and loyalty.
- Protecting Your Investment: Understand how to measure performance effectively and implement safeguards to maximize your investment in sales talent.
- Whether you're considering hiring a Hunter for the very first time, struggling with high turnover or looking to enhance the performance of your existing sales team, this session will equip you with the insights and tools needed to build a sales force that consistently meets and exceeds targets. Don't miss the opportunity to transform your sales strategy and boost your business's bottom line.
Josh Gossett
Josh Gossett, CEO and Co-Founder of CoreTech in Bowling Green Kentucky has been in the IT industry for 20 years and owned his own MSP since 2006. Like many in the industry he started as a small break/fix shop in “nowheresville” Kentucky back in the day and, over time, grew it to the autonomous multimillion dollar fully managed IT and cyber security services company it is today.
Over the last few years, Josh has been helping in the channel as a trainer, coach, and accountability specialist for MSPs across the country empowering their prospecting, marketing, selling, presenting, and closing efforts all while still actively selling, closing, and smashing objections for his MSP back home! Josh has a background in public speaking as a decade long member and past Regional Leader within Toastmasters International, is part of The John Maxwell Leadership Team, a CharTec Certified Trainer and Coach, and brings culture and teambuilding growth as a TTI Success Insight certified DISC consultant.
Sessions:
In this session, discover how to bridge the gap between your sales and marketing teams to drive success. Many MSPs struggle with the question: Is marketing more important, or is selling? Without a cohesive marketing plan that the sales team can easily follow, you risk staying in the "frenemy" zone. We'll share proven tactics to align your teams, build a comprehensive digital program, and transform marketing wins into closed deals.
Key Takeaways:
- Aligning Sales and Marketing: Learn how to create a unified strategy that ensures both teams work seamlessly together, enhancing overall effectiveness.
- Building a Digital Program: Get insights into the tactics used to develop a complete digital marketing program that supports sales efforts and drives growth.
- Turning Wins into Deals: Understand the steps to convert marketing successes into tangible sales, ensuring that your efforts lead to increased revenue.
Join us for a deep dive into the essential strategies for developing top-tier sales talent. We will explore the key attributes that distinguish high-producing salespeople and provide actionable insights into the recruitment process to ensure you hire candidates who will deliver results beyond the interview.
This session will cover:
- Identifying Top Performers: Learn the characteristics and skills to look for when hiring sales professionals who can thrive in the MSP environment.
- Effective Onboarding and Training: Discover best practices for onboarding new sales team members and equipping them with the tools and knowledge they need to succeed.
- Motivating, Compensating, and Retaining Talent: Explore strategies for creating a supportive and motivating work environment that fosters long-term success and loyalty.
- Protecting Your Investment: Understand how to measure performance effectively and implement safeguards to maximize your investment in sales talent.
- Whether you're considering hiring a Hunter for the very first time, struggling with high turnover or looking to enhance the performance of your existing sales team, this session will equip you with the insights and tools needed to build a sales force that consistently meets and exceeds targets. Don't miss the opportunity to transform your sales strategy and boost your business's bottom line.
