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Sessions:

In this intriguing session on account management, the focus will be on Will Nobles sharing invaluable insights gained from his own mistakes in managing client relationships. Attendees will have the opportunity to learn firsthand about the pitfalls to avoid in effective communication, understanding client needs, and delivering exceptional service. By acknowledging and learning from these key mistakes, participants can gain a deeper understanding of successful account management practices. Additionally, strategies for account growth, including upselling and cross-selling, addressing challenges, and utilizing technology, will be explored alongside practical application through the shared client account management spreadsheet and a tutorial on its implementation within YOUR MSP.

Will Nobles

Founder / CEO, Vector Choice Technologies

Defying generations of his lineage of agricultural capitalists in Eastern North Carolina, Will Nobles traded his bulldozer for a corner office when he decided to pursue his own million-dollar legacy in the IT industry. Will has built his claim over the last 27 years, attaining multiple degrees and certifications that have earned his company, Vector Choice, accolades such as The Best And Brightest Companies To Work For, Titan 100, Inc. 5000 (for the last 6 years), and MSP 501 (for the last 5 years).

As a result, he is an author and speaker who enlightens audiences on the industry’s recommended precautions regarding cybercrime and Compliance, and as a highly regarded Cyber Security Expert. He has appeared in 2 Cyber Crime Documentaries on Amazon Prime, many news stations on TV and streaming online, numerous podcasts and has authored and co-authored multiple books about Cyber Security and Compliance. He has been on the cover of MSP Success Magazine along with ChannelPro Magazine, which are leading publications in the MSP world.


Will has worked with a variety of industries including many Fortune 500 companies. Since founding Vector Choice in 2008, Will and his team have grown the firm to become one of the leading Managed Security Service and Compliance Providers in the country. Will often speaks and writes about IT challenges and topics and is a sought-after guest on topics such as leadership, business growth, and cybersecurity. Will is the champion of his clients and is constantly working to align Vector Choice’s services with the company’s Core Values.

Will is also the Vice President of Client Coaches at Technology Marketing Toolkit where he continues to encourage and facilitate the improvement of so many MSPs by enlightening their business owners on many facets of the MSP world.

Additionally, Will is the Founder and CEO of Visibility MSP, which provides smaller MSPs with the ability to offer cybersecurity and Compliance services to their clients.

Will lives in Atlanta, Georgia with his wife, three children, and a dog. He enjoys coaching his children’s sports teams and traveling with family

Sessions:

In this intriguing session on account management, the focus will be on Will Nobles sharing invaluable insights gained from his own mistakes in managing client relationships. Attendees will have the opportunity to learn firsthand about the pitfalls to avoid in effective communication, understanding client needs, and delivering exceptional service. By acknowledging and learning from these key mistakes, participants can gain a deeper understanding of successful account management practices. Additionally, strategies for account growth, including upselling and cross-selling, addressing challenges, and utilizing technology, will be explored alongside practical application through the shared client account management spreadsheet and a tutorial on its implementation within YOUR MSP.