Sessions:
In an increasingly crowded MSP market, simply offering a strong technology stack is no longer enough to stay ahead. To truly outpace your competitors, you need to go beyond stack parity and differentiate your services in ways that captivate clients and drive growth. Join us for an exclusive session where Kevin Lancaster will reveal powerful strategies to elevate your MSP business above the noise. Backed by an in-depth analysis of over 5,000+ MSPs and a thorough review of 1,400+ products from 900+ vendors, we’ll share actionable insights on how to create unique value propositions that resonate with clients and fuel your expansion. Don't miss this opportunity to learn how to craft standout services that will set your business on a path to success in 2025 and beyond. Secure your spot now and start your journey to becoming a market leader!
Kevin Lancaster
A serial tech entrepreneur, investor, and strategic advisor to several high-growth tech companies, Kevin Lancaster is the CEO of Channel Program, the world’s largest channel-focused technology marketplace. With a mission to empower MSPs, Channel Program pioneered how service providers identify emerging technologies, visualize tech stack gaps, and manage vendor contracts.
Under Kevin’s leadership, Channel Program recently launched NaviStack Customer Manager, a game-changing solution designed to elevate MSPs to trusted advisor status with their customers. NaviStack equips MSPs to co-manage and guide their clients through the complexities of IT spend management, technology sprawl, and SaaS security risk mitigation by providing unparalleled insights.
Kevin’s expertise has reshaped the IT channel landscape by founding, investing in, and advising industry-leading technology firms, including the trailblazing cybersecurity software vendor ID Agent. His track record speaks volumes, with channel programs under his guidance generating over $5 billion in revenue across commercial and public sectors.
Recognition of Kevin’s impact in the technology community extends far and wide, with Channel Program being named the 2023 Emerging Technology Company of the Year by the Maryland Tech Council. Kevin himself has been lauded as one of the Top 25 Software Sales Executives by The Software Report, and his visionary leadership has earned him prestigious titles like SmartCEO’s Future 50 and “5 on Fire.”
His insights and expertise have garnered widespread acclaim, and he has been featured in esteemed media outlets, including The Washington Post, CBS, Software Executive Magazine, Channele2e, and MSPMentor magazine, cementing his status as a leading authority in cyber security, technology innovation, and channel-focused M&A. You can tune into Kevin’s podcast, The Channel CEO, weekly, which brings together thought leaders and innovators revolutionizing the IT industry.
Sessions:
In an increasingly crowded MSP market, simply offering a strong technology stack is no longer enough to stay ahead. To truly outpace your competitors, you need to go beyond stack parity and differentiate your services in ways that captivate clients and drive growth. Join us for an exclusive session where Kevin Lancaster will reveal powerful strategies to elevate your MSP business above the noise. Backed by an in-depth analysis of over 5,000+ MSPs and a thorough review of 1,400+ products from 900+ vendors, we’ll share actionable insights on how to create unique value propositions that resonate with clients and fuel your expansion. Don't miss this opportunity to learn how to craft standout services that will set your business on a path to success in 2025 and beyond. Secure your spot now and start your journey to becoming a market leader!
