When SMB owners search for IT support, managed services, or cybersecurity help, a growing percentage are getting answers directly from AI tools like ChatGPT, Perplexity, and Google’s AI overviews — without clicking through to websites. Answer Engine Optimization is the emerging discipline of ensuring your MSP appears in those AI-generated answers. This session covers what AEO is, how it differs from traditional SEO, and the specific actions MSP owners can take to improve their visibility in AI search results.