After two days of strategy, momentum, and high-impact takeaways, Day 3 at BUILD IT LIVE 2025, the year’s most anticipated MSP conference, brought something deeper. It was the day things got real: where attendees weren’t just absorbing information, but rethinking the way they lead, grow, and show up for their teams and clients.
This wasn’t about running a better business. It was about becoming the kind of leader who can scale with purpose, clarity, and culture. The kind of growth that’s only possible at a high-caliber MSP Summit like this one.
It’s Time to Let Go (Without Losing Control)
The day kicked off with The Great Delegate, featuring Jake Spanberger, Joshua Skeens, and Peter Melby: three leaders who’ve learned that you don’t scale by doing more. You scale by building trust and building leaders.
They tackled one of the most common growth killers in the MSP space: the founder who does it all. Their insight was refreshing and direct: delegation isn’t a sign of weakness; it’s a strategy for growth. The session gave leaders permission to step back without stepping away. And you could feel the collective exhale in the room.
Conversations like this are why events in MSP have become more than just networking opportunities, they’re a chance to reset, recharge, and rebuild how you lead.
When AI Becomes Revenue, Not Hype
From leadership mindset to tech that actually drives results, the conversation shifted to AI Unleashed. Gus Van Dender, James Oberhaus, Javid Khan, and Vince Kent didn’t sugarcoat the potential or the missed opportunities.
They shared real use cases of how AI is being used by MSPs today to uncover upsell potential, reduce churn risk, and turn generic QBRs into meaningful, insight-driven conversations. This wasn’t a “future of AI” panel. It was about the now, and how to make AI a growth lever, not just a buzzword.
Clearly, this wasn’t just your regular AI session, it was an MSP Summit that ensured you get practical know-how rather than just theory.
Culture Isn’t What You Say; It’s What They Feel
Culture came next. Not the kind you write on the wall, but the kind you build in the hallways.
In From Words on the Wall to a Way of Life, Mark Kovacevich and Will Nobles challenged the crowd to take a hard look at whether their culture is lived. Are your values just statements, or are they systems? Do they show up in behavior, in hiring, in how people feel on a random Tuesday?
Sessions like these are what elevate events in MSP from tactical to transformational. The kind of shift you can only access at a premium MSP conference like BUILD IT LIVE.
Scaling Without Breaking What Matters
When Habib Malik and Ketan Patel stepped on stage for Blueprint to $20M, they weren’t pitching ambition; they were breaking down reality.
Scaling from $5M to $20M isn’t about “10x mindset” fluff. It’s about building infrastructure, protecting margins, and avoiding burnout while still pushing forward. Their session offered a clear, actionable path to scale, with all the hard lessons and real numbers most leaders only learn the hard way.
That’s what sets BUILD IT LIVE apart in the crowded sea of MSP conferences. It doesn’t just talk about growth, it shows you how to build it.
Unreasonable, Unforgettable, and Exactly What Attendees Needed
The day closed with something truly unforgettable: the Unreasonable Hospitality workshop, led by Billy Peelle and Lindsey Peckham from Will Guidara’s team.
This wasn’t a keynote. It was an experience! One that reframed how we think about service, about culture, and about the little moments that create loyalty for life. Through immersive exercises, practical frameworks, and powerful stories, attendees walked away with real tools to elevate the way they treat clients and each other.
These kinds of experiences are rare, but they’ve become the signature of standout MSP Summits like BUILD IT LIVE: now considered one of the most impactful events in MSP each year.
Because Growth Is Personal
As Day 3 at BUILD IT LIVE 2025 came to a close, it was clear this wasn’t just another conference day.
This was the moment many leaders realized they don’t just need better strategies. They need better rhythms. Better relationships. Better questions. Because growth isn’t just about revenue or headcount, it’s about clarity, courage, and choosing to lead in a different way.
And that’s what makes BUILD IT LIVE more than just another MSP Summit: it’s a launchpad for your next chapter!
That’s a Wrap! Day 3 Delivered.
If Day 3 felt like the spark, then BUILD IT LIVE 2026 will be the fire.
We’re coming back bigger, bolder, and more transformational than ever. We are already beyond excited to welcome you.
But until then, relive the energy, reignite your mindset, and get ready to bring the fire to BUILD IT LIVE 2026!
