Reach the MSP Channel’s
Top Decision-Makers

Build IT LIVE is the annual conference where MSP owners, founders, and IT leaders spend three days focused on running better businesses. No vendor fairs. No captive audiences. Just 550+ serious operators making real decisions about which partners they trust.

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Attendees

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Hold C-suite or director-level titles

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Sponsor Satisfaction

Years in the channel

What Separates This Event From Everything Else in the Channel

Most events give you a booth and a badge-scanner. Build IT LIVE gives you access to the people running the MSPs making real buying decisions. Most events give you a booth and a badge-scanner. Build IT LIVE gives you access to the people running the MSPs making real buying decisions.

The Right Audience

Over 92% of attendees hold C-suite or director-level titles at MSPs averaging $10M+ in annual revenue. You won’t find a higher concentration of growth-focused MSP decision-makers anywhere in the channel.

10x Vendor ROI

Build IT LIVE’s Tech Advisory Board structure is designed specifically to produce measurable outcomes for sponsors, not just impressions. The ecosystem is built around post-event pipeline, not just in-event visibility.

High-Trust Relationships

The channel runs on reputation and relationships. MSP leaders return to Build IT LIVE year after year because this event earns their trust. Sponsors who show up genuinely benefit from that same trust, attendees want to engage with you.

Measurable Pipeline

Every tier includes structured lead capture, direct contact with attendees who actively engage with your brand across three days. The relationships and pipeline you build here have a shelf life that extends well beyond the event itself.

The Operators Running the Channel’s Growth-Stage MSPs

Build IT LIVE draws the people who own the decisions, not just the practitioners executing on them. Founders, CEOs, COOs, and service delivery leaders from MSPs that are actively investing in growth, technology, and partnerships.

The average attendee’s MSP generates over $10M in annual revenue. The majority are actively evaluating vendors across security, tooling, staffing, and AI. Most come specifically looking to make decisions, not just collect swag.

Attendee Profile Tags

MSP Founders & CEOs

IT Directors

COOs

CISOs

Service Delivery Leaders

Channel Partners

Growth-Stage MSPs

AI-First MSPs

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Total Attendees

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C-Suite or Director

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Avg. MSP Revenue

Choose the Right Level of Presence

Six tiers designed for different goals, from broad brand visibility to full event ownership. All tiers include attendee access, partner passes, and placement in the event app and printed program.

Corporate

2 spots available

Corporate sponsors own the room. The largest footprint, the longest mainstage moment, and the deepest integration across every touchpoint of the event.

20 × 10 booth footprint, premium location
20-minute mainstage keynote slot
Two 40-minute thought leadership breakouts
Hosted MSP dinner for 16
Custom-branded executive lounge
Full post-event attribution + MQL routing

Diamond

3 spots available

Diamond sponsors command the main stage, own a branded lounge, and benefit from deep co-marketing integration across the event.

Platinum

6 spots available

Platinum gives you main stage presence through a panel slot, strong booth real estate, and full attendee list access.

Gold

18 spots available

The most popular tier for vendors looking to own a content moment and leave with qualified leads.

Silver

6 spots available

Strong visibility — prime booth & digital promotions

A focused, efficient entry point for first-time Build IT LIVE sponsors.

Bronze

Foundational exposure — booth branding & event presence

The right starting point for companies building brand awareness in the MSP channel.

We’ll send the full prospectus with complete package details within one business day.

Trusted by the Channel’s Leading Vendors

The companies that sponsor Build IT LIVE are the same ones MSP leaders rely on every day. That’s not a coincidence.

Three Things You Won’t Find at Other Channel Events

Tech Advisory Board, Built for Vendor ROI

The Tech Advisory Board connects sponsors directly with high-growth MSP leaders who influence buying decisions across the channel. This isn’t passive brand exposure — it’s curated access to the people who shape the MSP stack.

#1 for High-Growth MSP Attendance

Buyers with real budget and real urgency. You’re not marketing to an audience still deciding if they need your category. They already know. They’re choosing between vendors.

Extensive Platform Leader Presence

Build IT LIVE draws more platform leaders per square foot than any comparable MSP event. They come specifically to shape the future of the MSP stack alongside peers, not to sit through vendor presentations.

Testimonials

Build IT LIVE is hands-down the best conference in the channel. The energy, the conversations, and the quality of the attendees are unmatched.

HaloPSA Team
Corporate Sponsor

Build IT LIVE is hands-down the best conference in the channel. The energy, the conversations, and the quality of the attendees are unmatched.

HaloPSA Team
Corporate Sponsor

Build IT LIVE is hands-down the best conference in the channel. The energy, the conversations, and the quality of the attendees are unmatched.

HaloPSA Team
Corporate Sponsor

Become a sponsor today

Submit your details and our sponsorships team will reach back within one business day with available inventory, contracts, and onboarding timelines.