MSP Summit 2025 brings together five strategy and growth experts who’ve generated millions in revenue and transformed countless MSP operations. Build IT LIVE has assembled these proven leaders who’ve mastered strategic transformation in today’s competitive landscape.
From August 4-6 in Jersey City, NJ, these industry experts will share battle-tested strategies—not theoretical presentations. You’ll learn directly from leaders who’ve built, scaled, and optimized successful MSPs.
Here’s your complete guide to the strategic minds who will reshape how you approach growth, financial planning, customer success, and operational excellence at this premier MSP Summit.
Baxter Lanius: The financial strategy architect transforming MSP profitability
Baxter Lanius has built his reputation as CEO & Founder of Alternative Payments by consistently turning financial complexity into competitive advantage. His journey began in traditional finance, where he witnessed firsthand how poor financial planning destroyed otherwise successful businesses.
Lanius’ financial expertise foundation:
- Started career analyzing financial patterns across multiple industries
- Recognized early that MSPs needed specialized financial approaches
- Built Alternative Payments to solve specific MSP payment challenges
- Developed proprietary methodologies for MSP financial forecasting
His proven track record:
- Helped MSPs increase cash flow predictability by 85%
- Developed financial models that enabled 40% faster growth
- Created systems that reduced payment processing costs by 25%
- Built recurring revenue optimization frameworks used by hundreds of MSPs
Topic: AI for Financial Strategy: Forecast, Plan, and Grow with Confidence
At Build IT LIVE, you’ll discover how AI can transform your financial forecasting accuracy and learn proven methods to plan for sustainable MSP growth. Lanius will share strategies to build confidence in your financial decision-making while providing tools to identify and capitalize on hidden revenue opportunities that can dramatically impact your bottom line.
Read more about- AI for Financial Strategy: Forecast, Plan, and Grow with Confidence
Luis Giraldo: The Customer Success Champion Revolutionizing MSP Relationships
Luis Giraldo has earned his reputation as Chief Evangelist at ScalePad by transforming how MSPs approach customer relationships. His career spans over two decades in the technology sector, where he’s consistently championed the evolution from reactive service delivery to proactive strategic partnership.
Giraldo’s customer success journey:
- Started as a technician, understanding MSP operations from the ground up
- Witnessed the industry transformation from break-fix to managed services
- Spent years developing customer success methodologies for MSPs
- Now leads customer success evangelism at ScalePad
His proven track record:
- Helped MSPs increase customer lifetime value by 60%
- Developed frameworks that reduced customer churn by 45%
- Created processes that elevated MSPs from vendors to trusted advisors
- Built systems that enabled MSPs to charge premium rates
Topic: From IT fixer to strategic partner: Operationalizing customer success in your MSP
At this MSP Summit, you’ll learn how to operationalize customer success in your daily MSP operations and discover proven methods to transition from IT fixer to strategic partner. Giraldo will demonstrate systems that create predictable customer success outcomes and share strategies to build relationships that justify premium pricing, transforming how clients perceive your value.
Conor Smith: The growth catalyst breaking through MSP barriers
Conor Smith from First Call Computer Solutions represents the new generation of MSP leaders who’ve cracked the code on sustainable growth. His direct, no-nonsense approach to growth challenges has made him one of the most sought-after voices in the MSP community.
Smith’s growth leadership background:
- Built First Call Computer Solutions from startup to market leader
- Overcame every major growth challenge MSPs face today
- Developed frameworks that eliminate common growth barriers
- Known for practical, immediately implementable growth strategies
His proven track record:
- Identifies the real barriers holding MSPs back (hint: it’s usually mindset)
- Creates systematic approaches to overcome growth plateaus
- Focuses on sustainable growth rather than unsustainable scaling
- Helps MSPs build operations that support long-term success
Proven results from Smith’s approach:
- MSPs implementing his methods report 50% faster growth
- Reduced operational stress during expansion phases
- Improved team performance and job satisfaction
- Created sustainable competitive advantages
Topic: Growth isn’t stuck—You are
At MSP Summit 2025, you’ll learn how to identify and eliminate the barriers limiting your MSP’s growth and discover proven strategies to break through growth plateaus. Smith will share systems that enable sustainable expansion without burnout and provide the mindset shifts that unlock your MSP’s true growth potential, helping you move past the limitations holding you back.
Bruce McCully: The strategic advisor preventing million-dollar mistakes
Bruce McCully has built his career as Chief Strategy Officer at Galactic Advisors by helping MSPs avoid the costly mistakes that destroy businesses. His expertise comes from analyzing hundreds of MSP failures and successes, identifying patterns that most business owners miss.
McCully’s strategic advisory experience:
- Analyzed over 500 MSP business models and their outcomes
- Identified the common mistakes that cost MSPs millions
- Developed frameworks to prevent catastrophic business errors
- Built reputation as the “MSP mistake prevention expert”
His proven track record:
- Uses data from real MSP failures to identify warning signs
- Creates systems that catch problems before they become disasters
- Focuses on the high-impact mistakes that destroy businesses
- Helps MSPs build decision-making frameworks that prevent errors
Topic: The $925,000 MSP mistake – And why you’re probably making it right now
At this MSP Summit, you’ll discover the specific $925,000 mistake that’s destroying MSPs and learn how to identify if you’re making this mistake right now. McCully will share proven frameworks to prevent costly business errors and provide systems that protect your MSP from predictable failures, potentially saving your business from devastating financial consequences.
Eric Hall: The data resiliency expert securing MSP futures
Eric Hall has established himself as a leading voice in data protection as Manager of Solution Consulting at CrashPlan. His expertise comes from working with thousands of MSPs to navigate the complex landscape of cloud data responsibility and protection.
Hall’s data protection journey:
- Started in traditional IT infrastructure before moving to cloud technologies
- Witnessed the evolution of data protection requirements
- Developed expertise in cloud responsibility models
- Now helps MSPs understand and implement proper data resiliency
His proven track record:
- Deep understanding of cloud service provider responsibility models
- Proven ability to translate complex technical concepts into business terms
- Track record of helping MSPs avoid data protection gaps
- Expert at designing comprehensive data resiliency strategies
Topic: Data resiliency in the cloud: Who’s responsible for what?
At Build IT LIVE 2025, you’ll gain a clear understanding of cloud data responsibility boundaries and learn how to identify and close data protection gaps. Hall will share strategies to build comprehensive data resiliency programs and provide systems that ensure your MSP meets all data protection obligations, safeguarding your business and clients from costly data incidents.
Read more about- Data resiliency in the cloud: Who’s responsible for what?
Transform your MSP at Build IT LIVE 2025
These five strategic experts represent more than just educational content—they’re your guides to building a more profitable, sustainable, and strategically sound MSP. Each speaker brings decades of experience, proven methodologies, and actionable insights you can implement immediately.
What makes this MSP summit essential: The MSP industry is becoming increasingly competitive, and clients are demanding more strategic value from their partners. Technology alone is no longer a differentiator—sustainable growth requires systematic approaches and strategic thinking.
Your strategic advantage awaits: At Build IT LIVE 2025, you’ll gain access to proven strategies from successful MSP leaders, practical frameworks you can implement immediately, and networking opportunities with like-minded strategic thinkers. These are the tools and methodologies that drive measurable results.
Ready to break through your growth barriers?
The difference between MSPs that thrive and those that struggle often comes down to strategic thinking and systematic growth approaches.
Join us this August 4-6 in Jersey City, NJ, and discover how these proven methodologies can transform every aspect of your MSP.
Register today and secure your spot at the most strategic MSP Summit of the year. Your growth transformation starts here.
