Security has always been a key way for MSPs to wedge in a foot with potential customers. Now, work from home has forced MSPs to focus even more on security. The threats that accompany having a fully remote workforce established with little to no planning time has forced SMBs to listen more closely to conversations around security. The bottom line: MSPs need to become MSSPs to take advantage of this opening.
• Lead by example: Lockdown your internal systems and use that experience to sell
• Need to bolster your security talent bench? Shopping for talent in COVID
• How to convert a prospect using security (or upsell existing clients)