In a highly technical field such as IT, you don’t often hear about what it means to put people first. A successful MSP at its core invests in relationships as a priority. True partnerships go beyond a vendor-client relationship but what does this truly mean?

In this latest episode, ITBD CEO Sunny Kaila speaks with Joe Ruskey, Owner of Dependable Solutions. He shares his unexpected career path in the IT industry and eventually starts his own IT business. Listen as they discuss how aligning your values and passion with the right cultural environment can have a lasting effect on your employees and ultimately your customers.

• How focusing on your customer relationships helps to build a stronger team

• Money means success… but is ‘chasing the dollar’ really the best approach?

• What criteria to consider when selecting the ‘right’ customers – their success is your success

• Get advice on how to find a balance between customer needs and company needs