As MSPs, we are in the services industry, meaning we all work hard to build good partnerships with our customers. Every single interaction with them—from the first marketing touch to onboarding and eventually QBRs—adds to that relationship. When you are building long-lasting partnerships, you are nurturing that customer but also growing your entire brand reputation by telling your story, authentically, consistently, and with a clear purpose. In this session, we’ll talk about building those relationships to the point your customers become your evangelists.
- A solid start: Onboarding tips
- Nurture your customers throughout the sales cycle
- Tell your authentic story and the role of consistency
- Tone of voice: What is it and why is it important?
- Building your new client partnership with calls, emails, social and more
- Build trust through value, go-giving, education
- How do you woo back former customers?
- Other tips for building your brand
About Kam Kaila
As a partner and president of IT By Design, Kam is the company’s brand ambassador, responsible for building the brand worldwide. As Chief Community Officer, she leads the company’s community, marketing, and sales teams, and her vision has guided ITBD to its role as a leader in the MSP community.
In an extension of her role, Kam is the inspiration and engine behind Build IT; an education-first channel event and newly launched online university that facilitates sharing best practices and knowledge by true channel educators through templates, tools, and scorecards that MSPs can apply immediately in their companies.
Along with being one of the principals of ITBD, Kam is the recipient of numerous channel accolades, including Woman of the Channel/Power 100 awards and Influencer of the Year. She drives awareness and partnership with MSPs through her energetic, engaging delivery of educational content at channel events such as IT Nation, Robin Robins, DattoCon, and in webinars and channel publications.
Kam has a master’s degree from both Rutgers University and the New Jersey Institute of Technology. She has been a respected professor at Rutgers University and Hudson County College. Both the office and home mom, she is actively involved with her three sons and her community in New Jersey.
Invite Kam to be a speaker by contacting Gennifer Biggs, IT By Design, genn.biggs@itbd.net (814) 449-2676
