MSP Talent Solutions | Support Resources for MSPs

Redefine your sales strategy for elevating your business with Matthew Koenig

Redefine Your Sales Strategy for Elevating Your Business with Matthew Koenig

How can you redefine your sales strategy, especially keeping the younger generation of professionals in mind? Learn in this insightful podcast episode!

In the latest episode of “Sunny’s Silver Linings” podcast, host Sunny Kaila engages in an insightful conversation with guest Matthew Koenig, delving into the realms of sales strategies, leadership, and personal growth. The podcast opens with a warm exchange, reflecting the camaraderie between the two. Sunny expresses gratitude for Matthew’s partnership, emphasizing his admirable qualities as a human being and his infectious positive energy.

Matthew reciprocates the appreciation, highlighting the significance of treating everyone with respect in the industry. He underscores the importance of a strong ethical foundation and reveals his mantra of ensuring that every interaction embodies the golden rule—treating others as you would like to be treated. Matthew’s commitment to ethical business practices shines through as he commends Sunny’s exemplar conduct in the business world.

The conversation then transitions to the upcoming “Build IT LIVE” event, where Matthew is set to share his expertise on redefining the sales process, particularly for the millennial and Gen Z demographics. Matthew gives a sneak peek into his breakout sessions, focusing on the evolution of sales tactics and the shift from traditional approaches to more nuanced strategies tailored to modern audiences.

Matthew’s keynote presentation teaser centers around selling cybersecurity services—a critical topic in the current landscape. Despite the time constraint, he assures that attendees will walk away with actionable insights they can immediately implement in their own business practices. The commitment to providing valuable takeaways aligns with the podcast’s ethos of prioritizing educational exchange over product pitching.

The conversation pivots to discussing the uniqueness of “Build IT” as an IT channel event. Both Sunny and Matthew underscore the event’s emphasis on education and learning over mere product promotion. Matthew speaks from his vendor perspective, expressing a genuine dislike for typical product pitches and a strong preference for meaningful conversations that foster knowledge sharing.

Matthew fondly recalls his experiences working at Disney and encourages attendees to make the most of the upcoming “Build IT LIVE” event. He emphasizes the significance of investing in people, highlighting the value of continuous learning and development, especially in the rapidly evolving IT landscape. He urges attendees to bring key team members to the event, fostering a culture of growth and innovation within their organizations.

As the conversation draws to a close, the excitement around the forthcoming event remains palpable. The episode leaves listeners eager to participate in the blend of educational sessions, relationship-building opportunities, and unique experiences like the Disney and NASA outings. Matthew’s parting advice resonates: Don’t let monetary concerns deter you from attending, and consider bringing an extra person to fully absorb the wealth of knowledge on offer.

Matthew’s passion for learning, growth, and shared experiences shines through the conversation. Listeners are left inspired to embrace change, redefine sales approaches, and prioritize education as a driving force behind their business strategies. With these valuable insights, “Sunny’s Silver Linings” continues to empower its audience with the wisdom needed to thrive in the ever-evolving world of sales and leadership.

Watch: Redefine Your Sales Strategy for Elevating Your Business with Matthew Koenig

Follow Us:

Sunny Kaila Apple Podcast Sunny Kaila Google Podcast Sunny Kaila iHeart Radio Sunny Kaila Listen Notes Sunny Kaila Players FM Sunny Kaila Pocket Casts Sunny Kaila Spotify

About Sunny’s Silver Linings Podcast

“Sunny’s Silver Linings” is a top MSP channel podcast hosted by the CEO of IT By Design, Sunny Kaila. Sunny and his guests cover a wide range of MSP- and talent-based topics, including leadership, corporate culture, MSP services, cybersecurity, customer service, talent growth and retention, and strategies to achieve success in the channel. Listen now to take your business to the next level!

You can check out all our episodes here. You can also listen to “Sunny’s Silver Linings” podcast episodes on all the top streaming platforms, including Apple Podcasts, Spotify, Amazon Music, iHeart Radio, etc.

About IT By Design

With more than two decades of experience as a technology services provider—first as an MSP, and then for MSPs—IT By Design (ITBD) helps clients navigate the volatile technical landscape. As the authority on MSP-trained technical talent, it understands the challenges its customers face when recruiting team members. ITBD addresses those issues through many solutions: dedicated staffing, 24x7x365 NOC services, helpdesk solutions, RMM virtual admin, vCIO consulting, security, employee and client engagement software, and professional services. ITBD is headquartered in New Jersey and has facilities in India and the Philippines.


For more content like this, be sure to follow IT By Design on LinkedIn and YouTube, check out our on-demand learning platform, Build IT University, and be sure to register for Build IT LIVE, our 3-day education focused conference, September 9-11, 2024 in Orlando, FL!