MSP Talent Solutions | Support Resources for MSPs

My MSP’s Sad, Bad, Terrible Day: What To Do When Disaster Strikes

When crisis strikes and the world feels like it is ending, are you ready? For an MSP, perhaps it is a downed network, your cloud disappears or a cyberattack hits home. Trust us, we’ve been there. When you are suddenly plunged into a technology or business disaster—or even a natural disaster—what is your plan? In this session, we’ll walk through the key elements of an incident response plan and the importance of tone of voice and a thorough crisis communications strategy—everything you need to successfully navigate a bad, bad day.

  • Ingredients for a well-prepared incident response plan
  • What are all the ways your day can go wrong? You may be surprised at the list.
  • Crisis communications to customers, your team, the media
  • How to build your incident response team
  • Internal vs. external response plans

About Kam Kaila

As a partner and president of IT By Design, Kam is the company’s brand ambassador, responsible for building the brand worldwide. As Chief Community Officer, she leads the company’s community, marketing, and sales teams, and her vision has guided ITBD to its role as a leader in the MSP community.

In an extension of her role, Kam is the inspiration and engine behind Build IT; an education-first channel event and newly launched online university that facilitates sharing best practices and knowledge by true channel educators through templates, tools, and scorecards that MSPs can apply immediately in their companies.

Along with being one of the principals of ITBD, Kam is the recipient of numerous channel accolades, including Woman of the Channel/Power 100 awards and Influencer of the Year. She drives awareness and partnership with MSPs through her energetic, engaging delivery of educational content at channel events such as IT Nation, Robin Robins, DattoCon, and in webinars and channel publications.

Kam has a master’s degree from both Rutgers University and the New Jersey Institute of Technology. She has been a respected professor at Rutgers University and Hudson County College. Both the office and home mom, she is actively involved with her three sons and her community in New Jersey.

Invite Kam to be a speaker by contacting Gennifer Biggs, IT By Design, genn.biggs@itbd.net  (814) 449-2676

For more content like this, be sure to follow IT By Design on LinkedIn and YouTube, check out our on-demand learning platform, Build IT University, and be sure to register for Build IT LIVE, our 3-day education focused conference, August 4-6, 2025 in Jersey City, NJ!